Staff Product Manager, Business Travel
Lyft · New York, NY · 1 wk ago
HybridManagement$176k–$220k/yrFull-time
Responsibilities
- Define the full-funnel growth strategy for business travel across acquisition, activation, and engagement, spanning both organic business travelers and managed company accounts.
- Set the north-star metric and the segment-level targets that anchor how the team prioritizes.
- Own new-user acquisition for business travel. Drive the strategy across self-serve enrollment, paid, organic, referral, and partner channels, for both individual travelers signing up for a business profile and companies adopting Lyft for their teams.
- Size each channel, instrument it cleanly, and hold it to a defensible cost and quality bar.
- Drive onboarding, activation, and first value. Architect the path from signup and account setup through first business ride and the moment a traveler or an admin feels the value.
- Identify and close drop-off across enrollment, onboarding, and the early lifecycle across both motions.
- Build partnership- and integration-powered channels. Define and stand up the external partnerships and integrations that put Lyft inside the tools business travelers and companies already use: travel booking and expense platforms, corporate card and loyalty programs, airlines, hotels, and HR and finance systems.
- Productize each integration so a new partner compounds rather than starts from zero.
- Make Lyft the default for work travel. Design the engagement and retention loops that turn new business riders into repeat riders: business rewards, lifecycle messaging, in-app re-engagement, and the mechanics that build frequency and win back high-value occasions like airport trips.
- Treat stickiness as the proof that acquisition and activation worked.
- Set the experimentation bar. As part of a core team of Engineers, Designers, Data Scientists, and Marketers, set the testing cadence, the standard for readouts, and the bar for shipping. Hold the team to a defensible run rate of validated experiments.
- Be the authority on business travel growth performance. Translate funnel data, cohort behavior, and experiment results into the next quarter's priorities. Represent Business Travel in executive reviews and cross-org forums, and move senior leaders to act.
Requirements
- 8+ years of product management experience or equivalent, with a meaningful portion owning growth, acquisition, lifecycle, or funnel work at scale on a consumer mobile product.
- Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend.
- Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built the loops or infrastructure that compounded across products.
- Comfort serving two customers at once, the individual user and the organization that pays, with a feel for where consumer growth tactics and B2B or B2C motions meet.
- Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming.
- Experience building or scaling acquisition through partnerships and third-party integrations, with a feel for the integration, incentive, and measurement work that makes a partner channel durable.
- Exceptional communication and influence at every altitude, from an engineer debating instrumentation to a VP sponsoring the target. You operate independently in a flat, fast-moving organization and move teams to act without relying on authority.
Qualifications
- Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (Amplitude, Mixpanel, or similar), and experimentation tooling.
- Experience managing a large-scale product and driving growth across multiple channels.
- Strong understanding of consumer behavior and the ability to translate that into actionable insights.
- Ability to lead cross-functional teams and drive initiatives from concept to execution.
- Proven track record of delivering results and driving growth.
Skills
- Strategic thinking and the ability to set and execute on a multi-year growth strategy.
- Experience with product analytics and experimentation.
- Strong communication and influencing skills.
- Ability to manage multiple projects and priorities simultaneously.
- Experience with growth hacking and customer acquisition strategies.
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- 401(k) plan to help save for your future.
- 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off.
- 18 weeks of paid parental leave.
- Biological, adoptive, and foster parents are all eligible.
- Subsidized commuter benefits.
- Lifted Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program.
Pay
- The expected base pay range for this position in the New York City area is $176,000 - $220,000.
Schedule
- This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.
- Hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.