Staff Product Designer, Agentic CMS

About the role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high‑performing web experiences that drive predictable growth and strengthen brand trust. As a Staff Product Designer you will lead design across the Content and Localization teams on the Build pillar, owning the Agentic CMS experience end‑to‑end. You’ll shape how enterprise marketing teams author, organize, govern, and publish content across sites and channels, design for both humans and AI agents, think in systems to keep interconnected surfaces coherent, work upstream with PMs, engineers, and researchers, and raise the bar in craft, process, and AI‑augmented workflows. The role is remote‑first (United States; BC & ON, Canada), full‑time, permanent exempt, and reports to the Senior Director of Product Design.

Responsibilities

• Own the Agentic CMS experience end‑to‑end, from early discovery and UX strategy through prototyping, detailed execution, and ensuring what we ship is great.
• Define how enterprise marketing teams author, organize, govern, and publish content across multiple sites and channels — and how that experience holds together as a coherent system, from the visual authoring surface to publishing workflows to localization.
• Design for both humans and agents. Build surfaces that work for marketing teams operating at scale and for AI agents querying and composing against structured content, with the right controls, transparency, and trust signals for each.
• Think in systems. The CMS touches nearly everything Webflow's enterprise customers do. Hold a coherent experience model across interconnected surfaces while making individual flows feel simple and obvious.
• Work upstream. Partner with PMs, engineers, and researchers to shape what gets built. Align on content models, API affordances, and product strategy before pixels get pushed.
• Raise the bar — in craft, process, and how you use AI to move faster without sacrificing quality. Present work to cross‑functional partners and senior leaders, and bring a point of view on how the CMS connects to the broader Webflow platform.

Requirements

• BA/BS degree or equivalent experience.
• 7+ years of product design experience with a portfolio showing recent, substantive work navigating ambiguous problems within complex products.
• You know how to make something complex feel obvious to the people using it.
• Experience with content systems, multi‑user workflows, and agentic experiences is especially relevant.
• Systems thinking at scale: you've designed for interconnected surfaces where decisions in one place ripple across others.
• Comfort with technical depth: you can engage meaningfully with engineers on API design, data modeling, and content architecture to ensure design and systems decisions are aligned.
• Strong interaction and visual design craft, with fluency in AI‑assisted workflows — prototyping in code, using AI tools to explore and communicate ideas faster, and comfort working where the line between design and production is increasingly blurry.

Skills

• Can hold a long‑horizon systems problem and still ship focused, high‑quality work in the near term.
• Communicate with precision and can influence product strategy and present tradeoffs to senior stakeholders without losing the room.
• Combine strong craft