Staff Content Designer, UX Platform

The user wants me to reformat a job posting into clean, well-structured semantic HTML. Let me analyze the content and structure it according to the rules. Key rules: - Use

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) - Use

• for lists of duties/requirements/benefits - Use

  for prose - Do NOT repeat job title as heading - Do NOT put Job ID/requisition numbers as headings - Preserve ALL substantive information - Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions) - Include section ONLY when posting has real, specific content for it - Never emit heading followed by filler/placeholder text - Never create Pay/Schedule/Benefits sections unless posting actually states them - Output ONLY HTML fragment, no /, no markdown code fences Let me identify the sections from the posting: 1. Company Description - this is "About the role" or could be "About the company" but the rules mention "About the role" as a heading. The posting has "What's the role?" which is essentially about the role. 2. "What's this team like at Etsy?" - could be "About the team" or similar 3. "What does the day-to-day look like?" - this is Responsibilities 4. "Qualities that will help you thrive in this role are:" - this is Requirements/Qualifications 5. "Compensation & Benefits" - this includes Pay and Benefits 6. "Location" - this is Schedule/Work arrangement 7. "Salary Range" - this is Pay 8. "What's Next" - application instructions, should be removed 9. "Our Promise" - EEO/legal boilerplate, should be removed Let me structure: - About the role (from "What's the role?") - About the team (from "What's this team like at Etsy?") - Responsibilities (from "What does the day-to-day look like?") - Requirements (from "Qualities that will help you thrive...") - Pay (from "Compensation & Benefits" and "Salary Range") - Benefits (from "Compensation & Benefits") - Schedule (from "Location" - work mode) I need to be careful: the rules say "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So I should use those exact headings where appropriate. Let me map: - "What's the role?" -> About the role - "What's this team like at Etsy?" -> could be About the team, but not in the example list. The example list includes "About the role". I'll use "About the team" as a heading since it's substantive. - "What does the day-to-day look like?" -> Responsibilities - "Qualities that will help you thrive..." -> Requirements (or Qualifications). The example includes both Requirements and Qualifications. I'll use Requirements. - "Compensation & Benefits" -> Benefits and Pay - "Location" -> Schedule (work arrangement) - "Salary Range" -> Pay But note: "Compensation & Benefits" includes both salary and benefits. The posting says: "In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family." Then it gives salary ranges by geo zone. So I should have a Pay section with the salary ranges, and a Benefits section with the equity, bonus, benefits. Also "Location" describes work mode: commutable distance to Brooklyn office, once or twice per week, remote considered case-by-case. That's Schedule. Now, I must not include "What's Next" (application instructions) or "Our Promise" (EEO boilerplate). Also, the company description at the top: "Company Description Etsy is the global marketplace..." This is about the company. The rules say "About the role" is a heading example. But the posting has a company description before "What's the role?". I think I should include that as part of "About the role" or maybe a separate "About the company" but the example doesn't include that. The rules say "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It says "e.g." so other headings are allowed. But the instruction: "Do NOT repeat the job title as a heading (the page already shows it)". The job title is "Staff Content Designer within UX Platform". The page already shows it, so I shouldn't include it as a heading. I'll include the company description as a paragraph under "About the role" or maybe a separate "About Etsy" heading. But to keep it simple, I'll put the company description as a paragraph before the role description, maybe under "About the role". Actually, the posting starts with "Company Description" then "What's the role?". I'll create an "About the role" section that includes the company description and the role description. Let me structure the HTML:

  About the role

  Company description...

  Role description...

  About the team

  Team description...

  Responsibilities

  • ...

  Requirements

  • ...

  Pay

  Salary ranges...

  Benefits

  • ...

  Schedule

  Work mode description...

  Now, I need to extract the content precisely. Let me parse the text: Company Description: "Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together." What's the role?: "As a Staff Content Designer within UX Platform, you'll hold a unique mandate: rather than embedding in a single product area, you'll work horizontally across the UX Platform squads setting the strategy and craft bar for how language functions at a platform level. With Studio, you'll anticipate where Etsy's design language needs to evolve next and get ahead of it—building the content frameworks, voice guidelines, and cross-cutting patterns that raise the quality ceiling across buyer and seller surfaces. With Systems, you'll architect the content layer of Collage, Etsy's design system. Defining how microcopy, error states, empty states, and conversation patterns are structured, composed, and documented so they hold up consistently across the experience. With UX AI Enablement, you'll make Collage and Etsy's broader design foundations AI-ready. You will build the content guidelines, documentation, and quality evaluations that let AI-assisted design tools generate on-brand, on-system content reliably. You'll work alongside content designers embedded in product verticals as both a peer and a force multiplier: building the systems, tooling, and frameworks they draw from; and teaming up on the highest-leverage cross-cutting problems. This is a full-time position reporting to the Director of Content Design." What's this team like at Etsy?: "The UX Platform team helps Etsy build usable, distinctive, and polished experiences across our marketplace. The team develops the systems, patterns, guidance, and shared standards that enable product teams to deliver high-quality experiences at scale." What does the day-to-day look like? (list of bullet points): - Bring Etsy's brand voice to life. Define voice, tone, and conversational patterns that scale across the end to end experience, and ensure patterns and glossaries are implementable and token-backed. - Create the content layer of Collage. Embed content guidelines at the component and pattern level so our experiences feel consistent, cohesive, and distinctly Etsy. - Build cross-cutting frameworks with Studio. Partner on high-priority Studio engagements—from framing the content problem through discovery to shipping frameworks, guidelines, and production-ready copy—anticipating how patterns need to flex across surfaces and team contexts. - Own AI content tooling. Architect and maintain the guidelines and prompt infrastructure that power AI-generated copy, define how it shows up in designers' workflows, and set the eval framework that determines if the output meets the quality bar. - Raise the org's content thinking. Through critiques, documentation, tooling, and office hours, help designers across Etsy reason about content systemically rather than one screen or touchpoint at a time. - Evolve how content work gets done. Carve out a new way of working for the org to move us from reviewing strings to governing behavior. - Anchor the content community of practice. Contribute to craft calibration alongside the Director of Content Design, and build the shared language and frameworks that let all content designers hold each other to the same bar. Then there's a note: "Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law." This is boilerplate, but it's part of the responsibilities section. I'll include it as a paragraph after the list. Qualities that will help you thrive in this role are: (list) - 10+ years of content design experience, with a portfolio showing both systems thinking and content craft. - Systems thinking as a default. You diagnose root causes, not symptoms, and build solutions designed to outlast your involvement. - Strong writing sensibility. You see the details where others do not, with a keen eye for tone, rhythm, and word choice as expressive tools, not just polish. - Hands-on experience building AI tooling—skills, prompt libraries, plugins, and eval frameworks. - Experience translating guidelines into structured, retrievable formats—style guides, rubrics, or documentation that both humans and AI tools can apply consistently. - Proven ability to operate in ambiguity: you can frame a poorly-defined problem, align stakeholders on a direction, and execute without being handed a clear brief. - Excellent communication and storytelling; you can walk a VP through a system's logic or a designer through an evaluation rubric with equal passion and clarity. Compensation & Benefits: "In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below." Location: "We prioritize candidates based within commutable distance of Etsy's Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here." Salary Range: "Geo-1: 160,000.00 - 216,000.00 USD Annual Geo-2: 144,000.00 - 194,000.00 USD Annual" What