Sr Wealth Sales Associate - Team Lead

About the Role

This role blends internal sales execution with team leadership, serving as both a producing Wealth Sales Associate and the on-site SRR for a team of Wealth Sales & Service Associates. You’ll drive sales results while coaching and developing talent, strengthening advisor relationships, and supporting territory growth in partnership with external wholesalers.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Responsibilities

• Lead, coach, and develop a team of Wealth Sales & Service Associates while serving as a producing SRR, driving individual and team sales performance
• Complete internal sales activities, including proactive outreach, advisor relationship management, and delivery of product insights, performance data, and tailored sales ideas
• Partner with external wholesalers to develop and execute territory sales and asset retention strategies, identify growth opportunities, and strengthen broker relationships
• Drive achievement of internal sales targets through strategic sales planning, activity management, and performance tracking; recognize top performers and redirect efforts where needed
• Enhance team effectiveness by leading trainings, projects, and ongoing coaching while supporting product launches, marketing campaigns, and key account initiatives
• Deliver a high-quality advisor experience by responding to inbound inquiries, resolving issues, and supporting presentations, meetings, and conference engagement as needed

Requirements

• Bachelor’s degree or equivalent experience, plus 3+ years of industry-related and/or sales experience
• Prior leadership, coaching, or mentoring experience preferred
• FINRA licensing required (SIE, Series 7, Series 63, and Series 24), or ability to obtain within 120 days
• Strong understanding of asset management, investment products, and distribution channels
• Proven ability to build relationships, influence outcomes, and drive sales results
• Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences
• Strong analytical, organizational, and time-management capabilities
• Proficiency with Microsoft Office tools (PowerPoint, Excel, Word)
• Detail-oriented with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Demonstrated ability to make sound business decisions and proactively develop and execute plans to meet objectives
• Travel required (approximately 10%)
• For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household

Pay

Salary ranges reflect targeted base salaries. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation will be based upon geographic location, work experience, education, licensure requirements, and/or skill level.

• Salary Range: $58,900 - $84,000 / year
• Market-specific examples:
  • Des Moines, IA: $58,900 - $79,800 / year
  • Charlotte, NC: $62,000 - $84,000 / year
• Heavy incentive component in addition to salary listed

Schedule

This is an office hybrid role with three designated days in the office and two remote days weekly.

Benefits

• Flexible Time Off (FTO) for salaried (exempt) employees, providing paid time away for vacation, personal, or short-term illness (no set number of days or accrual bank)
• Comprehensive, competitive benefit offerings crafted to protect physical, financial, and social well-being

Location

This role is located in Des Moines, IA or Charlotte, NC.

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.