Sr. UI/UX Designer

About the role

We are seeking a Senior UX/UI Designer to join our UI/UX and CRO team. This individual will own the web design system, lead UX strategy for our digital properties, and ensure every web experience is purposeful, on-brand, and conversion-aware.

Responsibilities

• Build, maintain, and govern a comprehensive design system in Figma including typography, color, spacing, components, and usage guidelines that serve as the single source of truth for all web design
• Serve as the design authority for shared marketing resources, ensuring all creative produced outside the team adheres to established brand and design standards
• UX Strategy and Research Lead:
  • UX research initiatives including user interviews, usability testing, and behavioral analysis to inform design decisions with real user insights
  • Translate business goals and user needs into clear information architecture, user flows, wireframes, and high-fidelity prototypes
• UI Design and Figma Handoff:
  • Produce polished, developer-ready Figma files with accurate specs, component annotations, responsive breakpoints, and interaction notes that enable clean handoff to the Front-End Developer
  • Create web pages, landing pages, UI components, and interactive features that balance aesthetic quality with conversion performance and accessibility compliance
• Collaboration and Stakeholder Engagement:
  • Partner closely with the Senior Full-Stack Developer on design feasibility, technical constraints, and implementation accuracy, and with the Marketing Analytics and AI Specialist to incorporate conversion data into design decisions
  • Present and defend design decisions to stakeholders with clear rationale rooted in user research, brand standards, and business objectives
• AI and Design Innovation:
  • Actively incorporate AI tools into the design workflow for concepting, rapid iteration, asset generation, and design QA to increase speed and output quality
  • Stay current on UX trends, design tooling, and emerging best practices and bring forward recommendations that improve the team’s design quality and efficiency

Qualifications

• Mastery of Figma including components, variables, auto-layout, prototyping, and developer handoff. Able to produce files that require no interpretation by the development team
• Deep expertise in UX methodology including user research, usability testing, journey mapping, information architecture, and conversion-centered design
• Proven ability to build and govern a design system at scale, including component libraries, usage documentation, and cross-team adoption
• Strong visual design sensibility, typography, color theory, layout, hierarchy, and brand application across web environments
• Adobe Creative Suite proficiency, specifically Photoshop and Illustrator for image editing, vector work, and asset preparation
• Solid understanding of WCAG 2.1 accessibility standards and the ability to design inclusively from the start rather than retrofitting compliance
• Strong presentation and communication skills. Able to articulate design rationale clearly to non-design stakeholders and incorporate feedback constructively
• Comfortable using AI tools for design concepting, rapid iteration, and asset generation to increase creative throughput
• Motion design and micro-interaction experience (CSS animations, After Effects, or similar) preferred
• A distinctive creative point of view - able to push beyond convention and propose unexpected, memorable design directions that elevate the brand
• Strong understanding of motion and interaction design as integral to the user experience, not decorative
• Awareness of award-winning web design trends and the ability to draw inspiration from the broader creative industry including gaming, editorial, and art direction
• Demonstrated experience owning or contributing to a design system in a team environment
• Experience working within Agile or sprint-based workflows alongside developers and cross-functional stakeholders
• Portfolio that includes live web projects demonstrating both UX strategy and high-fidelity visual design
• Experience designing for financial services, fintech, or other regulated industry digital products preferred
• Familiarity with conversion rate optimization principles and A/B testing as applied to web design decisions preferred
• Portfolio that includes work that demonstrates award-caliber quality preferred
• Experience directing motion and interaction design in collaboration with front-end developers preferred
• Familiarity with TradeStation products and the online brokerage ecosystem preferred