Sr Strategy & Planning Associate, Pickup Consumer Lead

About the Role

As we aim to double the size of our Pickup business by 2026, understanding the who, what, where, and why of our consumer is critical. We are looking for a Senior Operations Manager to own Consumer Insights for Pickup. You will be responsible for decoding consumer behavior—understanding incremental usage versus cannibalization—and defining the portfolio fit for Pickup across our global suite of markets to drive top-line growth.

What You'll Do

• Analyze complex data sets to understand consumer adoption, frequency, and retention. Answer critical questions: Why do users choose Pickup? Who are they? When and where do they order?
• Define the role of Pickup within the broader Uber Eats ecosystem across different markets (US, UK, Japan, etc.). Identify "Pickup-only" geos or specific day-part opportunities to capture untapped TAM.
• Manage the strategy for consumer awareness investment (EUP/CRM). Optimize our ~1.5%-2% EUP spend to drive maximum incremental trips while monitoring the impact on the wider marketplace.
• Translate consumer insights into product requirements. Work with the Product team to refine "User Aware Nudges," "Eats on the Way," and carousel rankings to improve conversion.
• Own the consumer-facing metrics (Active Eaters, Frequency, Retention) and build the feedback loop to local teams to adjust their growth strategies.

Basic Qualifications

• 4+ years of experience in operations, data analytics, strategy, or consumer insights
• Data Proficiency: Strong SQL skills are required. Must be able to pull your own data and build models to understand consumer lifecycle and unit economics
• Problem Solving: Ability to translate complex data into clear, actionable strategic recommendations for leadership
• Bachelor's degree

Preferred Qualifications

• Experience in consumer lifecycle management or growth marketing
• Experience designing and executing A/B tests or consumer experiments

Pay

• Chicago, IL: USD $118,000 - USD $131,000 per year
• New York City, NY: USD $131,000 - USD $145,000 per year
• San Francisco, CA: USD $131,000 - USD $145,000 per year

Benefits

• You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of compensation.
• All full-time employees are eligible to participate in a 401(k) plan.