Sr. Strategic Communications Specialist

About the role

The Senior Strategic Communications Specialist serves as Verve's lead internal communications partner, helping connect team members to our purpose, priorities, and direction. This role develops and executes enterprise communication strategies that build understanding, alignment, and engagement across the organization. Partnering closely with senior leaders, this role translates business priorities, organizational change, and strategic initiatives into clear, meaningful communications that help team members understand the "why" behind the work. The Senior Strategic Communications Specialist also leads Verve's intranet strategy and content, ensuring it remains a trusted source of information, connection, and storytelling across the credit union.

Responsibilities

• Develop and execute Verve's internal communications strategy to support business priorities and organizational goals.
• Create communication plans for strategic initiatives, organizational change, and enterprise-wide priorities.
• Partner with leaders across the organization to identify communication needs, opportunities, and risks.
• Establish communication standards and best practices that promote clarity, consistency, and effectiveness.
• Monitor communication effectiveness and recommend improvements to strengthen understanding and engagement.
• Lead communication planning for organizational change, business initiatives, and major projects.
• Partner with project teams and leaders to build awareness, understanding, and readiness for change.
• Identify communication risks and recommend approaches that support successful adoption and implementation.
• Ensure team members receive timely, meaningful communication during periods of change.
• Own Verve's intranet strategy, governance, content standards, and editorial calendar.
• Ensure the intranet serves as a trusted and engaging destination for team members.
• Write, edit, and publish intranet articles, organizational updates, leadership messages, and culture stories.
• Continuously improve content effectiveness,