Sr. Specialist, Retail Media Programmatic

Retail Media Strategy

Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.

Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.

Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.

Create proposals and presentations to represent solutions designed around client goals.

Serve as the main point of contact for retail clients. Lead client meetings to understand client needs.

Work independently and as a team to drive client success.

Campaign Management

Oversee end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).

Optimize campaign performance by analyzing data, adjusting targeting parameters, and ensuring efficient spend.

Analyze campaign performance metrics (NTB, Sales, CTR etc.) and provide actionable insights.

Monitor spending and adjust as needed to achieve campaign goals.

Collaborate with creative teams to develop compelling ad creatives.

Identifies opportunities to streamline process and creates supporting documentation.

Optimization & Performance Monitoring

Support post-campaign analysis, providing recommendations to promote repeat business.

Provide regular reporting and insights on campaign performance to stakeholders and clients.

Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.

Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.

Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage.

About Us

Acosta, and its subsidiaries, is an Equal Opportunity Employer.