Sr. Social Producer

About the role

We are hiring a Sr. Social Producer to join Samsara’s Corporate Marketing group and lead the production of social-first content on our owned channels. This is a maker role on the Bran Creative team—you will personally conceive, shoot, edit, and publish social-native content on a fast cadence, and you will own the craft from idea to publish.

Responsibilities

• Produce social-first video content end to end—concept, shoot, edit, publish—for LinkedIn, Meta platforms, TikTok, YouTube (Shorts and long-form), and X. Own the craft from idea to publish; most projects are short turnarounds measured in days, not weeks.
• Shoot in the field, frequently solo, on mobile and prosumer cameras. Serve as the on-the-ground capture lead—interviewing customers and Samsarians, directing on-camera talent, and bringing back footage ready to cut for vertical and square formats. Willingness to be on-camera is a plus.
• Edit in social-native tools (Capsule and similar mobile and lightweight workflows). Samsara has a separate Video team for long-form polish and motion-heavy work; you will partner with them only when a social cut needs assets they own. Familiarity with pro tools like After Effects and Premier Pro is a plus, but not required.
• Build platform-native craft into every post: strong hooks in the first 1.5 seconds, sound-on and sound-off layers, on-screen text and captions, vertical and square framing, pacing matched to platform behavior, and end-card patterns that drive saves, shares, and follows.
• Lead production of social content series. Take a concept from pilot to repeatable format, build the production playbook for each series, and mentor peers and contractors on how to execute it consistently.
• Move fast on reactive content. Watch culture and platform trends daily and turn moments into on-brand posts within hours when warranted.
• Integrate AI tools across every stage of the workflow—ideation, scripting, storyboarding, rough cuts, captioning, voiceover, B-roll generation, localization, and repurposing—applying strong creative judgment to ensure outputs meet our quality bar and brand standards. Share what is working with peers and advise the team on AI usage.
• Use performance data as the iteration loop. Read views, watch time, audience retention curves, engagement rate, follower growth, saves, and shares; let the data inform the next cut, the next hook, and the next series.
• Partner with creators and Samsarians on camera. Help build creator partnership and Samsarian-as-creator programs that scale our social presence beyond what one in-house producer can ship alone.
• Run the social production calendar and approval flow. Keep stakeholders aligned, keep the cadence high, and keep blockers from stalling reactive posts.
• Champion, role-model, and embed Samsara’s operating principles—Sample the customer experience, Be intellectually honest, Work with urgency and deliver iteratively, Work backwards from winning, Keep a high bar, Have discipline, Eliminate bureaucracy, and Solve problems together—in how you produce, ship, and collaborate.

Requirements

• 5+ years producing social-first content for brand channels, with a focus on short-form vertical video. In-house brand social or agency-side brand social experience is a plus.
• A portfolio or reel of social-first work you personally produced and published. We will weigh this heavily; a strong portfolio outweighs a longer résumé.
• Demonstrated track record building and scaling a social content series with measurable audience and engagement growth.
• Deep platform fluency across LinkedIn, Meta platforms, TikTok, YouTube (Short-form and long-form), and X—native formats, specs, current trends, and what performs on each.
• Hands-on production craft: shooting on mobile and prosumer cameras, directing on-camera talent, capturing field content solo or with a small crew, and editing in social-native tools like Capsule. Basic comfort with motion graphics elements (lower thirds, captions, transitions) as they appear in social cuts.
• Active use of AI tools in your production workflow, with concrete examples you can talk through.
• Comfort reading social performance data and translating it into creative decisions on the next post.
• Strong organizational and communication skills; ability to multitask and turn content around quickly on shifting deadlines.
• Travel required up to 10%.