Sr. Services Program Manager

About the role

The Services Program Manager partners closely with Sales, Customer Success, Services, Marketing, and Product stakeholders to develop and execute go-to-market (GTM) strategies that drive Services attach rates, expand Services Annual Recurring Revenue (ARR), and increase customer adoption of Proofpoint Services offerings. This role serves as both a strategic and operational leader, helping account teams identify services opportunities, position service value, and accelerate customer outcomes.

This role acts as a Services overlay specialist, participating in customer-facing engagements alongside account teams to articulate the business and operational value of Services. The ideal candidate is a self-starter who thrives in a fast-paced environment, can work independently while influencing cross-functional teams, and leverages AI technologies, including Amazon Q, to improve productivity, insights, and business outcomes.

Responsibilities

• Develop and execute Services GTM programs designed to increase Services attach rates, bookings, and recurring revenue.
• Partner with Sales leadership, Account Teams, Customer Success, and Services leadership to identify growth opportunities and drive execution.
• Build repeatable motions, playbooks, and best practices that improve Services adoption throughout the customer lifecycle.
• Analyze sales and services performance metrics to identify trends, opportunities, and areas for improvement.
• Establish KPIs and reporting mechanisms to measure Services pipeline, attach rates, conversion rates, and ARR growth.
• Serve as a Services subject matter expert and overlay specialist supporting account teams throughout the sales cycle.
• Participate in customer meetings, discovery sessions, workshops, and executive presentations to articulate the value of Services offerings.
• Affiliate with account teams in identifying customer challenges and aligning appropriate Services solutions to desired business outcomes.
• Collaborate with Services leadership and delivery teams to ensure accurate positioning of service offerings and customer expectations.
• Support strategic opportunities and large account initiatives that require Services expertise.
• Lead cross-functional initiatives that improve Services sales effectiveness and operational efficiency.
• Coordinate activities across Sales, Services, Marketing, Customer Success, Product, and Operations teams.
• Identify risks, dependencies, and obstacles that may impact Services growth objectives and develop mitigation plans.
• Create scalable processes that improve Services opportunity identification, qualification, and execution.
• Drive accountability and alignment across stakeholders to ensure successful program outcomes.
• Leverage AI technologies, including Amazon Q, to improve productivity, automate workflows, generate insights, and enhance decision-making.
• Champion AI adoption within Services and field organizations by identifying practical use cases and best practices.
• Develop AI-enabled approaches to support GTM planning, customer engagement, reporting, and operational excellence.
• Stay current on emerging AI capabilities and recommend opportunities to improve business performance.

Requirements

• Bachelor's degree in Business, Technology, Marketing, Management, or equivalent experience.
• 5+ years of experience in Program Management, Services Sales, Customer Success, Professional Services, Sales Operations, or related roles.
• Proven experience developing and executing GTM programs that drive revenue growth and business outcomes.
• Strong understanding of Services business models, recurring revenue strategies, and customer lifecycle management.
• Experience partnering with Sales organizations and supporting customer-facing engagements.
• Demonstrated ability to influence and drive results across cross-functional teams without direct authority.
• Experience using AI tools and technologies, including Amazon Q or similar AI platforms, to improve business outcomes.
• Strong analytical skills with experience using data to drive strategic decisions and measure program success.
• Exceptional presentation, communication, and stakeholder management skills.
• Ability to work independently, prioritize effectively, and manage multiple initiatives simultaneously.
• Proven ability to think strategically while executing operationally.
• Strong team player with a collaborative mindset and a bias toward action.

Preferred Qualifications

• Experience in cybersecurity, SaaS, cloud, or enterprise software industries.
• Experience supporting Professional Services, Managed Services, Customer Success, or recurring services businesses.
• Knowledge of sales methodologies and enterprise account planning processes.
• Experience building executive-level presentations, business cases, and GTM plans.
• Familiarity with CRM, BI, and AI-powered productivity tools.

Success Measures

• Increased Services attach rates across strategic accounts.
• Growth in Services ARR and bookings.
• Increased Services pipeline generation and conversion.
• Improved field engagement and Services opportunity identification.
• Adoption of AI-enabled processes that improve efficiency and effectiveness.
• Strong stakeholder satisfaction across Sales, Services, and Customer Success organizations.