Sr. Segment Marketing Lead - Arm Total Design for Physical AI

Key Responsibilities

• Define and drive the marketing strategy for Arm Total Design across key Physical AI segments, including robotics, autonomous systems, industrial automation, drones, and edge AI.
• Identify market opportunities and develop customer-centric value propositions that accelerate adoption among OEMs, developers, technology providers, and ecosystem partners.
• Shape market positioning, customer journeys, and go-to-market initiatives to establish Arm Total Design as the platform of choice for Physical AI innovation.
• Drive expansion of the Arm Total Design Physical AI ecosystem by identifying, recruiting, and activating strategic partners across the technology stack.
• Collaborate with business development and ecosystem teams to build partner engagement programs that foster innovation and ecosystem collaboration.
• Develop compelling ecosystem value propositions that demonstrate the benefits of participation and accelerate customer adoption.
• Lead co-marketing programs with ecosystem partners, creating joint campaigns, solution showcases, demonstrations, webinars, and customer success stories.
• Support launch activities for ecosystem reference platforms and integrated solutions.
• Develop ecosystem solution narratives highlighting how multiple partners work together to enable Physical AI deployments.
• Develop and lead ecosystem engagement programs, including partner councils, technical workshops, executive roundtables, industry consortium participation, and developer forums.
• Nurture teamwork across ecosystem participants to accelerate innovation, strengthen partner relationships, and drive market adoption of Physical AI solutions.
• Lead Arm Total Design's Physical AI presence at key industry events, conferences, and trade shows to increase market visibility and showcase ecosystem innovation.
• Partner with analysts, media, influencers, and industry organizations to strengthen Arm's thought leadership and position as a leader in Physical AI.

Requirements

• 10+ years of marketing experience in semiconductors, robotics, automotive, industrial automation, AI, or embedded systems.
• Experience building ecosystem or alliance marketing programs.
• Understanding of autonomous systems architectures, robotics software stacks, AI compute platforms, or automotive compute systems.
• Experience working across complex multi-partner ecosystems.
• Strong executive communication and storytelling skills.
• Proven ability to develop and scale new market categories.