Sr. Sales Executive, Off-Platform

About the Role:

The Sr. Sales Executive is the tip of the spear for LyftAds’ programmatic and agency revenue. You will own a direct revenue number across agency holding companies and programmatic demand partners, while simultaneously helping define our go-to-market strategy, sales narratives, and product feedback loop. You will be equal parts revenue driver and internal advocate for the customer. This role is well-suited for someone who has grown beyond pure selling and wants to have a hand in building something, but who still loves the hunt and thrives on closing.

Responsibilities:

• Own a revenue number across a defined book of Agency Hold Co’s and programmatic demand partners (DSPs, trading desks)

• Develop and execute a sales strategy for LyftAds data & audience solutions, not just respond to RFPs, but actively create demand

• Build and maintain C-level and VP-level relationships across programmatic, video, and investment teams at agencies

• Lead complex, multi-stakeholder deal structures including PMPs, data partnerships, audience activation, and measurement partnerships

• Serve as the voice of the customer internally, translate market feedback into product roadmap priorities with Ads Product and Product Marketing teams

• Partner with Brand Sales on joint go-to-market opportunities - drive co-sells

• Develop thought leadership narratives and sales materials that differentiate LyftAds in a competitive mobility data landscape

• Own pipeline rigor: forecasting, deal progression, CRM hygiene, and reporting to senior leadership

Requirements:

• 8–12 years in ad tech, agency, or platform sales — with meaningful time in programmatic or data partnerships

• Demonstrated ability to build net-new revenue, not just manage inherited books

• Fluent in DSP/SSP dynamics, PMP deal structures, CPM/CPL pricing, and data onboarding workflows

• Has sold data or measurement solutions, not just media inventory

• Experience influencing product and go-to-market strategy at a startup or scaled platform

• Strong executive presence — comfortable presenting to CMOs, agency GMs, and investment leads

• Analytical — can build a business case, model revenue scenarios, and tell a compelling data story

Preferred:

• Experience at the intersection of mobility, location data, or commerce/retail media

• Experience operating in a startup or early-stage team where ambiguity is the norm

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled

• Mental health benefits

• Family building benefits

• Child care and pet benefits

• 401(k) plan with company match to help save for your future

• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off

• 18 weeks of paid parental leave

• Biological, adoptive, and foster parents are all eligible

• Subsidized commuter benefits

• Monthly Lyft credits and complimentary Lyft Pink membership

Pay:

The expected base pay range for this position in the New York City area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.

Schedule:

Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.