Sr. Relationship Manager

Job Responsibilities

• MARKETING GOALS
  • Manage a portfolio of customers and their relationship with the Bank and monitor the customer goals and needs to expand each relationship in a profitable manner.
  • Identify marketing opportunities within their assigned territory to grow the Bank's brand name and enhance the image of Worldwide.
• LOAN PORTFOLIO GROWTH
  • Target the top 25% of agricultural producers to provide banking solutions to their farm financial needs.
  • Use banking products and services to create solutions for potential customers.
  • Identify customer needs and sell solutions; not price them (low interest rates).
  • Identify profitable potential customers who are sustainable/growing and have a risk profile that is acceptable to the Bank.
• NETWORK DEVELOPMENT
  • Develop new customer referrals by building relationships with appraisers, attorneys, CPA’s, ag retailers, product buyers, bankers, title companies, realtors and educators.
  • Attend top producer trade shows, farm visits, ag-related seminars, local public events and other ag-related events to promote the Bank effectively.
• MARKETING PROGRAM
  • Develop a target list of potential customers in the assigned area, sector or market segment which will be contacted on a regular basis.
  • Maintain the customer relationship management (CRM) documentation on prospects, inquiries, direct mail contacts, referrals, and clients to assist in marketing and the overall marketing efforts of the Bank.
  • Drive customer retention through the offering of products and services that add value to the client and their operations.
  • Achieve annual goals aimed at increasing the average products utilized per customer in his or her portfolio.
• MARKETS R&R QUALITY FRAMEWORK
  • Develop a familiarity with the Markets R&R Quality Framework, relationship development including Client Selection, documentation of client calls and activity, involving Markets in the marketing process as appropriate, generally ensuring that suitable products are sold to suitable clients and the ongoing maintenance of the relationship to recertify client eligibility and reassess client’s suitability.
  • Actively mentor Financial Analysts in customer relationship building.

Qualifications

• Bachelor’s degree with Master preferred.
• 7+ years’ experience.
• Ability to read, analyze, and interpret risk in appraisals, financial statements, crop insurance reports, FSA reports and other customer data.
• Ability to communicate, market and sell banking products.
• Successfully completed advanced credit/risk structuring course as identified by the Bank or equivalent testing.
• Successfully completed advanced relationship sales and marketing course as identified by the Bank or equivalent testing.
• Excellent communication skills required.
• Ability to manage cross organizational relationships and have completed managing priorities and relationship training course.
• Ability to travel regionally, more than 50%.