Sr Product Marketing Manager, WW New Customer Registration, Amazon Business

About the role

The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee Global New Customer Registration efforts for Amazon Business Commercial, Public Sector, and Strategic business segments.

Responsibilities

• Develop, execute, and refine the digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.
• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
• Set the global strategy for user growth strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market.
• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
• Partner with external agencies in support of campaign asset creation and execution as needed.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Master's degree in management, business administration, economics, engineering, marketing