Sr. Product Marketing Manager, Selling Partner Communities

About the role

We are looking for a Product Marketing Manager to own the end‑to‑end marketing strategy for the most impactful product launches across the seller business. This role sits at the intersection of seller success, seller experience, and business growth — serving as the bridge between product/program development and the sellers who power Amazon's store. You will define and execute marketing strategies that drive seller adoption and satisfaction, fostering the success of our selling partners. You will influence the seller experience across our most impactful products and develop go‑to‑market (GTM) frameworks that support sellers through their journey. You will operate with limited guidance on complex, ambiguous problems, influencing senior stakeholders and cross‑functional partners to deliver measurable impact on key business metrics including adoption, traffic, conversion, and seller satisfaction. This is a high‑visibility role with direct impact on millions of sellers, many of which are small to medium‑sized businesses. Independent sellers now account for more than 60 % of all sales in Amazon’s store. The ideal candidate thinks both strategically and tactically — able to zoom out to see the big picture while maintaining sharp attention to critical details. You possess a passion for communications or marketing and the ability to manage and execute complex projects involving multiple stakeholders. You are comfortable diving into data, distilling insights, improving and simplifying cross‑functional processes, and holding internal teams accountable to process improvements.

Responsibilities

• Product marketing ownership; act as the single point of contact for marketing on emerging SPX programs.
• Own the marketing strategy end‑to‑end with product and technology teams, from roadmap input through launch and into adoption.
• Develop GTM and adoption strategy for your portfolio — positioning, targeting, segmentation, launch planning, and post‑launch adoption campaigns.
• Build value propositions tailored to seller cohorts and create reusable GTM frameworks.
• Own at‑scale seller messaging and content strategy across formats (written, video, interactive tools, in‑product) and run test‑and‑learn approaches to channel mix and creative.
• Translate strategy into channel briefs for the shared channel marketing team, prioritize requests against the team’s intake framework, and make trade‑off decisions on marketing support.
• Leverage seller research, feedback, and sentiment data to inform positioning and messaging; define success metrics for each launch, report against them, and feed learnings back into the product roadmap.

About the team

Our team is dedicated to supporting new members with a broad mix of experience levels and tenures. We foster an environment that celebrates knowledge sharing and mentorship, are deeply invested in career growth, and assign opportunities that help each team member develop into a better‑rounded Amazonian.

Basic qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.

Preferred qualifications

• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, including crafting effective prompts and critically evaluating AI‑generated outputs.
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value.

Pay

Base salary range: $142,800 – $193,200 USD annually (San Diego, CA; Arlington, VA; Seattle, WA). Compensation includes sign‑on payments and restricted stock units (RSUs), with final amounts determined by experience, qualifications, and location.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.