Sr. Product Marketing Manager, Cash

Responsibilities

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth.
• Develop positioning, audience, and distribution strategies for new and existing products.
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences.
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against.
• Regularly lead business performance recaps and findings with executive leadership team.
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect.

Qualifications

• 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience.
• Passionate storyteller with strong communication, presentation, and writing skills.
• Strategic thinker who equally values creativity and marketing effectiveness.
• Able to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives.
• Data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful.
• Personal finance knowledge and experience is a big bonus, but not required.

About Wealthfront

Wealthfront is a company that aims to create a financial system that favors people, not institutions. We achieve this by using technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. Wealthfront offers a Cash Account, a zero-commission Stock Investing Account, and multiple automated investing portfolios designed to unlock tax savings through sophisticated strategies.