Sr. Product Manager,Measurement Studies, Platforms & Data Services,IQVIA Digital

About the role

The Sr. Product Manager, Measurement Studies, Platforms & Data Services, leads a critical portion of IQVIA Digital's measurement portfolio, overseeing products and services that enable our measurement value proposition through advanced measurement studies, platform reporting solutions, and Data-as-a-Service offerings. This role spans both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) measurement capabilities across a diverse client base that includes pharmaceutical manufacturers, healthcare marketers, agencies, publishers, and media partners.

Responsibilities

• Contribute to the product strategy and roadmap for a core set of existing and emerging measurement offerings, ensuring alignment with strategic business priorities.
• Evaluate product initiatives based on client impact, market opportunity, revenue potential, competitive differentiation, and investment requirements to inform prioritization decisions.
• Partner closely with Commercial and Client Success teams to drive product adoption, support revenue growth initiatives, and contribute to successful client engagements.
• Own product prioritization, feature definition, requirements gathering, and scope management to ensure solutions deliver measurable customer value.
• Core Measurement Responsibilities Include:
• DTC and HCP Measurement Studies (Digital Media, TV, Cross-Channel Measurement, Attribution, Incrementality, and related offerings)
• Measurement Platform and Business Intelligence Reporting Solutions
• Data-as-a-Service Products and Data Integrations

Requirements

• Bachelor's degree in Statistics, Analytics, Business, Marketing, Computer Science, Economics, or a related field.
• 8+ years of product management experience, preferably within healthcare, analytics, media, advertising technology, or data-driven organizations.
• Strong understanding of digital media ecosystems, measurement practices, marketing technology, and analytics platforms.
• Experience developing and executing product roadmaps while balancing business objectives, customer requirements, and technical constraints.
• Demonstrated success bringing products from concept through commercialization and continuous enhancement.
• Experience working with cross-functional teams in agile and matrixed environments.
• Strong communication, presentation, and stakeholder management skills.
• Able to influence and collaborate effectively across executive leadership, commercial teams, clients, and technical organizations.
• Strategic mindset with strong analytical, problem-solving, and decision-making capabilities.
• Proven ability to support revenue growth through product innovation, commercialization, and client engagement.

Preferred

• Advanced degree (MBA, MS, or related discipline).
• Experience within healthcare marketing, pharmaceutical advertising, media measurement, or healthcare data analytics.
• Understanding of attribution methodologies, incrementality testing, media mix modeling, and advanced measurement frameworks.
• Experience developing go-to-market strategies, pricing, packaging, and commercialization plans.
• Familiarity with digital advertising technologies including DSPs, SSPs, data providers, publishers, and media platforms.