Sr. Product Manager, Instruments and Software

About the role

The Sr. Global Product Manager, Instruments & Software will be the primary driver of the strategic direction and growth for the Solutions Business Unit’s flow cytometer business (instrument, acquisition analysis software, service, and related instrument consumables).

Responsibilities

• Manage the marketing strategy and execution of the flow cytometer cell analyzer business as it relates to the Cytek Biosciences brand, product portfolio, and services
• Develop and execute primary VOC / market research surveys / questionnaires to inform product development and product requirements for new product offerings in the RUO instrumentation space, with focus on flow cytometry
• Formulate and develop customer requirements based upon external user insight, and jointly with R&D, translate customer requirements into specific and measurable product requirement specifications
• Develop commercialization and launch plans and materials prior to market launch of any new instrument or software products
• Develop recommendations and create business cases for new products and actively manage their commercialization and lifecycle post launch
• Produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for assigned product portfolio
• Generate and nurture leads, grow brand recognition, and stimulate interest in Cytek analyzer products through effective content marketing
• Create and manage new and/or existing products in a portfolio by writing and implementing product marketing plans, participating as the business lead on product development teams, and providing data related to competitors, the market, product positioning, revenue and unit forecasting, and pricing strategies
• Develop and implement Sales Training tools and programs for relevant products
• Coordinate with domestic and international business units to ensure consistency with marketing communications activities and plans
• Engage with R&D, Operations, Quality, Regulatory, Field Service, Sales, and Finance departments by providing marketing input on potential new products or product enhancements
• Interface with RUO Instrument, Clinical, Bioinformatics, and Reagent Marketing teams to help create global marketing plans and marketing budgets

Qualifications

• Bachelor’s degree in Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required
• 3+ years of product management experience in a related field, including product management and product launch experience in the RUO laboratory instrumentation field required
• 2+ years experience in field sales, junior product management, or regional marketing required
• M.B.A. preferred
• Practical experience in common research cytometry applications including apoptosis, cell health, cell counting, cell cycle is preferred
• Working knowledge of various lab and organizational types, including academic labs, cell therapy manufacturing, clinical research organizations is ideal

Additional Skills & Competencies

• Cross-functional team player that can manage and interact with global teams
• Has the ability to work within a diverse team and contribute to a positive work environment
• Demonstrates ability to influence stakeholders in other functions
• Has analytical skills, especially the ability to generate alternative solutions and manage risk by identifying criteria for trade-off decisions and facilitating difficult conversations
• Acts as a mentor/role model for team members
• Demonstrates understanding of company’s external customer needs and how they affect business unit products and services
• Buils and maintain relationships with customers and key opinion leaders
• Able to complete tasks by leveraging relationships and establishing goals
• Willingness to be flexible and adaptable in a complex, dynamic environment
• Able to adapt to changing needs and parameters caused by time, budget, or other constraints typical of a newly formed business and markets
• Flow cytometry analyzer and/or sorter experience required
• 4-5+ years experience in a similar product management, marketing, or business development role including experience in managing a product line, pricing, and forecasting and supply/demand responsibility
• Strong customer focus with a demonstrated track record of successful customer interactions
• Strong communication (written and verbal), interpersonal, relationship building, analytical, project management and planning skills are necessary to be successful in this position
• Proven ability to see new business opportunities set and meet aggressive objectives and develop strong working relationships