Sr. Product Manager - Farm Tools and Supplies

About the Role

The Senior Product Manager – Tools & Supplies plays a pivotal role in shaping, developing, and optimizing Johnny's agricultural tools and supplies portfolio. This position bridges technical product expertise with business strategy, ensuring Johnny's delivers high-quality, cost-effective, grower-centric tools that support small-scale, organic, and market growers. You will own financial performance of the portfolio, product line strategy, advanced product development, vendor collaboration, and cross-functional alignment of internal teams. You will serve as the internal and external spokesperson for the product line. Once established in this role, it may be hybrid with 2 days remote and 3 days in office.

Responsibilities

• Business Performance
  • Responsible for achieving performance goals for the product category.
  • Set and deliver multi-year and annual cost, pricing, and profit margin performance targets.
  • Control revenue, costs, and expenses to maximize profitability.
  • Provide leadership with data-driven insights.
  • Prepare materials for business reviews and planning.
• Product Line Strategy & Market Insight
  • Develop and maintain a multi-year product line strategy aligned with customer needs, competitive insights, and JSS growth objectives.
  • Conduct ongoing market trend assessments, engage with grower communities, and identify high-impact opportunities for portfolio expansion.
  • Lead and ensure Johnny's representation at industry trade events, grower conferences, and university education/research.
  • Set multi-year and annual product sales goals and new product introduction goals.
  • Recommend pricing strategies that support margin goals and customer value.
  • Evaluate product performance metrics and provide strategic recommendations.
• Advanced Product Development
  • Lead end-to-end development for new tools and supplies: concepting, prototyping, field testing, validation, and launch.
  • Establish manufacturing relationships with fabrication shops to ensure a steady supply of tools that meet Johnny's product standards.
  • Recommend design improvement modifications to existing products.
  • Collaborate with Engineering, R&D, and farm operations to ensure products meet quality and usability standards.
  • Manage technical specifications, testing protocols, and product documentation.
• Portfolio & Lifecycle Management
  • Oversee product lifecycle from introduction through discontinuation.
  • Conduct regular portfolio reviews to prioritize high-margin, high-growth opportunities.
  • Recommend SKU rationalization or retirement.
  • Partner with Purchasing and Planning on inventory availability (forecasting, mitigate supply risks, optimize working capital inventory).
• Vendor & Supplier Strategy
  • Identify and cultivate relationships with suppliers, fabricators, and design partners.
  • Identify suppliers with the best-in-class products to bring into our trialing program and product offering.
  • Negotiate with suppliers to develop dealer agreements, exclusive product agreements, cooperative design, and production agreements.
  • Build and strengthen our network of domestic and international production partners to source innovative, superior quality products.
  • Evaluate the most cost-effective inbound and outbound shipping methods for products.
• Cross-Functional Leadership & Go-to-Market Enablement
  • Lead and manage the Tools & Supplies product team.
  • Collaborate with Marketing, Sales, Customer Care, Operations, and Quality & Regulatory Affairs to develop product messaging and coordinated product launch plans.
  • Prepare technical and customer product information for Sales, Marketing, and Customer Support.
  • Work directly with the Marketing team on product presentations, promotions, and annual catalog prep.

Qualifications

• Bachelor's degree in Product Design, Mechanical Engineering, Agriculture, Horticulture, Industrial Design, Business, or related field.
• 4–7 years of related product management or product leadership experience.
• Strong analytical, decision-making, and project management skills.
• Demonstrated ability to translate customer needs into product solutions.
• Excellent communication and presentation skills.
• Passion for sustainable agriculture or small-scale farming.

Preferred Qualifications

• Familiarity with tools used in greenhouse, field, and market farm environments.
• Experience with prototyping, CAD, or field testing.
• Experience with supplier negotiations or product agreements.
• Experience working on a farm or in field-trial environments.

Physical Requirements

• Ability to move, test, and evaluate tools and equipment.
• Ability to navigate farm environments.
• Ability to sit for prolonged periods and lift 50 lbs occasionally.

Benefits

• Health/Dental/Vision Insurance
• Employee Stock Ownership Plan & Profit Sharing
• 401(k)
• Employee Discount
• Paid Parental Leave
• Company-Paid Life, Short-Term Disability, and Long-Term Disability Insurance
• Voluntary Life Insurance & Pet Insurance
• Paid Time Off
• Tuition Reimbursement