Sr. Product Manager - Digital Experiences & Capabilities

About the role

Visa is a world leader in payments technology, facilitating transactions globally. This role is a hybrid position, with expectation of days in office to be confirmed by your hiring manager.

Responsibilities

• Develop and communicate an AI-driven product vision, ensuring AI is a core enabler of personalization, automation, and predictive capabilities.
• Lead the integration of Visa Marketing 360 with key partners, ensuring seamless data flows, personalization, and automation capabilities.
• Identify opportunities to integrate advanced AI into Visa Marketing 360 to enhance targeting, segmentation, and real-time decisioning.
• Translate marketing objectives into clear product requirements, user stories, acceptance criteria, and success metrics.
• Manage the product backlog and prioritize features based on business value, user feedback, and analytics.
• Partner with engineering, design, and analytics teams to deliver high-quality platform enhancements on time and within scope, including the implementation of AI-powered features that deliver measurable marketing impact.
• Ensure AI capabilities are embedded in the product roadmap, balancing innovation with scalability and compliance.
• Partner closely with global, regional, and market-level Visa marketers to understand their goals, and design scalable solutions.
• Support the development of training programs, onboarding materials, and best-practice playbooks to drive adoption and effective use of Visa Marketing 360.
• Leverage AI-based analytics tools to optimize journeys, predict behavior, and maximize ROI.
• Use analytics tools, and customer feedback to optimize platform features.
• Ensure all marketing activities comply with Visa’s data privacy, security, and regulatory requirements (e.g., GDPR, CCPA).
• Monitor the competitive MarTech landscape, industry trends, and emerging best practices to inform platform innovation.
• Monitor competitive AI developments in CX platforms and MarTech, identifying opportunities to position Visa Marketing 360 as a leader in AI-enabled marketing solutions.

Qualifications

• Basic Qualifications: 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• PREFERRED Qualifications: 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• At least 7 years of experience in product management, preferably in marketing technology, CRM, or customer experience platforms.
• Proven track record of launching and scaling successful MarTech platforms or digital products that deliver measurable marketing impact.
• Strong understanding of marketing automation, customer segmentation, journey orchestration, and personalization strategies.
• Demonstrated hands-on experience leveraging AI technologies in current or past roles to improve efficiencies, reduce costs, and drive innovation.
• Proven track record of conceptualizing, building, and launching AI-first products or products with significant AI components.
• Strong understanding of AI capabilities in CX platforms and ability to anticipate market trends in this space.
• Strong knowledge of agile methodologies and tools (e.g., Scrum, Jira).
• Excellent communication and stakeholder management skills, with the ability to influence across global teams.
• Experience in leading and managing cross-functional teams and collaborating with engineers, designers, marketers, sales, and customer support.
• Creative, innovative, and customer-oriented mindset with a passion for exploring new marketing technologies.
• Recognized as a thought leader in the Customer Experience (CX) and MarTech space, particularly in the adoption of AI to enhance customer engagement.
• Familiarity with emerging AI trends in MarTech and ability to translate them into strategic product innovations.
• Experience working with cross-regional teams and adapting marketing solutions for diverse markets.
• Knowledge of global data privacy regulations and their implications for marketing.