Sr Product Manager - CRM

About the role

A leading convenience retail chain is seeking a Senior Product Manager to lead the strategy, roadmap, and delivery of customer engagement capabilities across its CRM ecosystem. This individual will shape how millions of customers interact with the brand through personalized, data‑driven experiences across digital channels. The role is a true product‑management position, not a CRM administrator, marketing‑operations, Salesforce‑configuration, or project‑management job.

Key Responsibilities

• Own and execute the CRM product strategy and multi‑year roadmap aligned to business objectives and customer‑engagement goals.
• Define, prioritize, and deliver product features that improve customer acquisition, retention, loyalty, and engagement.
• Partner with business, marketing, analytics, engineering, and UX teams to identify opportunities and deliver customer‑centric solutions.
• Translate business needs into product requirements, user stories, acceptance criteria, and release plans.
• Lead discovery efforts including customer research, stakeholder interviews, and data analysis to identify product opportunities.
• Analyze customer engagement metrics and campaign performance to drive product decisions and optimization strategies.
• Evaluate current CRM capabilities, identify platform inefficiencies, and develop scalable enterprise solutions.
• Manage end‑to‑end product delivery from concept through launch and post‑launch optimization.
• Present recommendations, roadmaps, business cases, and product performance updates to leadership.
• Drive operational excellence through effective backlog management, documentation, release planning, and cross‑functional coordination.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• 4–6+ years of Product Management experience with ownership of product strategy and roadmap delivery.
• 2+ years of CRM, lifecycle‑marketing, customer‑engagement, loyalty, or personalization platform experience.
• Experience working within large‑scale B2C customer environments.
• Demonstrated success improving customer engagement, lifecycle experiences, personalization, or customer‑retention outcomes.
• Experience partnering directly with software engineering teams throughout the product development lifecycle.
• Strong understanding of customer segmentation, lifecycle marketing, journey orchestration, personalization, campaign automation, and customer‑engagement optimization.
• Experience working within Agile environments using tools such as Jira and Confluence.
• Strong analytical and data‑driven decision‑making capabilities.

Preferred Qualifications

• Experience with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or similar customer‑engagement solutions.
• Experience with Customer Data Platforms (CDPs).
• Background in retail, convenience, loyalty, or quick‑service restaurant (QSR) environments.

Skills

• Strong product sense
• CRM strategy
• Customer engagement
• B2C focus
• Customer journey mapping
• Personalization
• Technical understanding

Screening Question: How many contacts were in the list of the CRM you worked with? (The hiring manager is looking for experience with a billion+ contacts, indicating true B2C scale.)

Pay

The pay range for this contract position is $50.00 – $70.00 per hour. Individual compensation will depend on qualifications, skills, relevant experience, geographic location, internal equity, and other pertinent factors.

Benefits

• Medical, dental & vision coverage
• Critical Illness, Accident, and Hospital insurance
• 401(k) retirement plan – pre‑tax and Roth post‑tax contributions available
• Life Insurance (voluntary life & AD&D for employee and dependents)
• Short‑ and long‑term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time off/leave (PTO, vacation, or sick leave)

Location & Schedule

This is a fully onsite contract position based in Irving, TX.