Sr Product Management Lead

New Product Strategy and Planning

Develop and execute the NPI strategy aligned with the company's overall product roadmap and business goals.
Conduct market research, competitive analysis, and customer segmentation to identify new product opportunities.
Define product requirements, features, and specifications based on market needs and customer feedback.

Cross-Functional Leadership

Lead cross-functional teams including R&D, engineering, manufacturing, marketing, and sales throughout the NPI process.
Drive collaboration and communication to ensure alignment on product development milestones, timelines, and deliverables.
Serve as the primary point of contact and advocate for the new product within the organization.

Project Management and Execution

Develop detailed project plans, timelines, and budgets for NPI projects.
Monitor progress against milestones, identify risks, and proactively address issues to ensure on-time and on-budget delivery.
Coordinate beta testing, pilot programs, and market trials to validate product performance and gather customer feedback.

Commercialization and Go-to-Market Strategy

Partner with marketing and sales teams to develop go-to-market strategies, pricing models, and sales collateral for new products.
Drive product launch activities including sales training, customer education, and promotional campaigns.
Monitor post-launch performance, collect feedback, and iterate on product features and marketing strategies as needed.

Continuous Improvement and Analysis

Conduct post-launch reviews and analysis to evaluate the success of NPI projects against established metrics and KPIs.
Identify opportunities for product enhancements, process improvements, and cost optimization.
Stay informed about industry trends, technological advancements, and competitor activities related to new product introductions.