Sr. Product Designer - HER

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries — helping people connect, date, and build community in ways that feel authentic, affirming, and fun. HER is part of Match Group, the global leader in dating products, and sits within Match’s Affinity portfolio alongside other identity-led platforms. This gives us the best of both worlds: the scale, insight, and infrastructure of a global organization, with the autonomy, speed, and cultural focus of a small, mission-driven team.

Design at HER is not decorative. It’s a core driver of differentiation, growth, and revenue — and a critical way we show up for our community. We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps (and occasionally web). This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance.

Responsibilities

• Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designs
• Translate ambiguous, high-impact problems into clear user journeys, flows, and interfaces
• Balance user experience, speed of execution, and business impact
• Design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and community
• Push beyond generic dating patterns to create features users can’t get elsewhere
• Ensure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiated
• Apply and evolve HER’s design system and brand expression
• Design experiments and A/B tests in collaboration with Product, Engineering, and Data
• Iterate based on performance data and qualitative insight
• Use learning from experiments to inform future design decisions
• Create prototypes at varying levels of fidelity to explore, align, and validate ideas
• Support regular user testing to de-risk solutions before build
• Clearly communicate design intent and rationale to cross-functional partners
• Work closely with Product Managers to shape roadmaps and scope work
• Partner with Engineering to ship high-quality experiences efficiently
• Present work confidently to leadership and incorporate feedback without losing clarity or direction

Requirements

• 7+ years designing consumer digital products (mobile-first experience required)
• Proven experience owning design for features used by large audiences
• Strong interaction design, visual design, and UX fundamentals
• Experience working within and contributing to a design system
• Comfortable operating in fast-moving, evolving product environments
• A portfolio demonstrating both craft and business impact

Nice to Have

• Experience with subscription or freemium products
• Dating or network-based platform experience
• Experience designing for identity-led or emotionally nuanced use cases
• Engage directly with users to inform design direction through user surveys, unmoderated prototype testing, and user interviews
• Take ownership and follow things through
• Opinionated but open — strong ideas, loosely held
• Care deeply about how your work performs after launch
• Comfortable with ambiguity and enjoy shaping problems, not just executing solutions
• Believe great design should serve both users and the business

What Success Looks Like

• Shipped features that clearly differentiate HER in the dating market
• Measurable improvements in active users, retention, or revenue
• Strong, trusted partnerships with Product and Engineering
• A product experience that feels bold, intentional, and deeply aligned with our sapphic community

Schedule

We work together in real life (IRL) 3 days per week.

Pay

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of New York, NY. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Values

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.