Sr. Partner Marketing Manager
The Role
We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline.
You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems.
You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.
Expectations
- In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape.
- By 60 days, you'll have published your first partner content, launched or planned a co-marketing activation with a priority ISV partner, and established a content and program calendar tied to the integration roadmap.
- By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners, and measurable partner content contributing to awareness and pipeline.
Requirements
- 5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
- A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
- Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
- Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
- Strong written communication skills and an instinct for what resonates with technical and business audiences
- A self-starter mentality
Skills
- Experience marketing within developer or technical ecosystems
- Familiarity with databases, distributed systems, or cloud-native infrastructure
- Experience with AI/ML ecosystem partnerships or ISV marketing
- Experience with dev rel or community-building programs
Benefits
- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Retail Benefits
- Mental Wellbeing Benefits
Pay
The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. This role is also eligible for commission.
Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee:
- stock options
- medical insurance
- vision insurance
- dental insurance
- life and disability insurance
- funds towards professional development resources
- flexible paid time off
- 11 paid holidays a year
- 10 paid sick days a year
- paid parental leave
- a 401(k) plan
- and wellbeing benefits.
Schedule
Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week.