Sr. Partner Marketing Manager, AI, AI & SUP Partner Marketing

AWS is seeking a Senior Partner Marketing Manager to lead the worldwide marketing relationship with our most strategic AI Labs and frontier model provider partners. This role bridges AWS's AI product and service teams with partners such as Anthropic, OpenAI, Meta AI, Mistral, and Cohere, translating technology roadmaps into joint go-to-market programs that accelerate customer adoption and drive measurable pipeline.

About the role

This position sits within the AI & Startup Partner Marketing team, part of the AWS Partner Marketing organization, working closely with the Data & AI Partner GTM team. You will build the marketing engine that helps these partners succeed on AWS while enabling AWS customers to access their capabilities through joint messaging, campaigns, launches, and programs. The role requires a blend of deep marketing expertise, AI/ML literacy, and commercial instinct to prioritize programs by revenue impact.

Responsibilities

• Develop and execute worldwide joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
• Define partner-specific value propositions and joint positioning that differentiates the partner's offering on AWS relative to competing platforms.
• Translate product launches and feature releases (e.g., new model availability on Amazon Bedrock, AgentCore integrations) into partner-led demand generation motions.
• Design, launch, and optimize multi-channel campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
• Own Marketing Development Fund (MDF) planning and execution for your partner portfolio; build business cases for incremental investment where opportunity warrants.
• Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics.
• Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
• Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
• Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness.
• Collaborate with regional partner marketing teams to scale worldwide programs into local execution while maintaining message consistency.
• Set clear KPIs—partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones—and report progress to leadership.
• Track and report on pipeline contribution, campaign ROI, MDF utilization, and co-sell revenue; use data to continuously optimize partner marketing performance.
• Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of experience developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across multiple time zones and languages.

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.

About the Team

The AI & Startup Partner Marketing team is a worldwide team within AWS Partner Marketing. We serve as the marketing engine for AWS's most strategic AI relationships, spanning frontier model providers, AI platform companies, and high-growth startups building on AWS AI services. Our work intersects with rapidly evolving AWS service areas like Amazon Bedrock, AgentCore, Amazon SageMaker, Amazon Q, and the broader generative AI stack. We collaborate with category-defining companies to build joint go-to-market programs that drive customer adoption and revenue.

Pay

Base salary range for this position: $118,200 - $160,000 USD annually (Seattle, WA). Your Amazon package will include sign-on payments, restricted stock units (RSUs), and comprehensive benefits such as health insurance, 401(k) matching, paid time off, and parental leave. Final compensation will be determined based on experience, qualifications, and location.

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D, with options for supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.