Sr. Omni Shopper Marketing Manager

About the role

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Avocados From Mexico is looking to hire a dynamic Sr. Omni Shopper Marketing Manager that will help build brand equity, accelerate avocado demand, and transform the avocado category & produce industry.

Responsibilities

• Champions the omni-channel Shopper strategy including managing the development and execution of the national omni-channel campaigns, key retail/account-specific programs and initiatives that build brand equity and drive positive business results. Sets and measures KPIs/metrics for success.
• Leads and manages key customer account plans, brand partnerships, negotiates agreements, and fosters ongoing partner relationships in support of the shopper marketing agenda and plan.
• Leads marketing sell-in with select customers/accounts, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
• Leads activation and implementation of sales/marketing materials, in-store signage/merchandising displays, print & digital coupons, digital/social, retail media tactics, consumer sweepstakes, etc.
• Partners with the Digital and Media teams to activate digital campaigns that drive engagement & purchase.
• Drive future-focused innovative thinking by staying informed of emerging trends, shopper insights, and technologies to identify new go-to-market opportunities that move the needle.
• Supports Manager in new fiscal/annual planning process and shopper marketing plans, presentation development, innovation development, and sharing of best practice to support short-term category growth.
• Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives throughout fiscal year. Delivers program performance recaps with key learnings and actionable recommendations.
• Primary driver and owner of day-to-day relationship with key agency partners and vendors including briefing, planning and execution.
• Acts as a liaison with AFM’s Trade Marketing team to develop and align plans in designated customer accounts while participating in key retailer presentations and meetings as needed.
• Performs additional duties or special projects as assigned

Skills/Qualifications

• Understanding of U.S. and Hispanic market and retail landscape
• Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
• Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
• Social/Digital and Retail Media savvy. Strong knowledge of omnichannel marketing and how to effectively drive sales both in-store and online
• Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
• Strong analytical skills with the ability to translate data, consumer and shopper insights (primary & secondary research) into actionable recommendations. Experience with syndicated data (ex. Circana, Numerator, etc.)
• Excellent organizational, interpersonal, communication (written/verbal) and presentation skills
• Advanced Excel and PowerPoint skills required, specifically in creating high-impact, visual presentations
• High proficiency level managing budgets
• Bilingual (English/Spanish) a plus
• May travel up to 20%

Education/Experience Requirements

Bachelor's Degree required and in related field preferred (Business and/or Marketing etc.). MBA preferred. 7-10 years of experience in shopper marketing, brand marketing, category management, sales/marketing analytics, or retail trade. Produce and/or CPG food and beverage preferred. Retail/Trade marketing knowledge of top tier grocery and mass accounts a plus