Sr Mgr Global Licensing

Responsibilities

• Identifies & evaluates licensing opportunities: Conducts research and structured analysis to evaluate opportunities and guide decision-making.
• Negotiates license agreements & royalty terms: Leads contract negotiations, defining terms with partners to ensure alignment with Hershey’s standards, financial requirements, and brand guidelines.
• Oversees contract compliance & audits: Assesses risks, interprets requirements, and ensures documentation adheres to licensing processes and protocols to protect brand assets and maintain strong, compliant relationships with licensing partners.
• Collaborates with legal & marketing on IP usage: Guides partners through the approval lifecycle and ensures all materials meet trademark, design, and brand expectations.
• Maintains governance frameworks, performance metrics to maintain brand consistency and quality across licensed products.
• Monitors royalty streams & financial performance: Stewards obtaining and assessing data related to royalty performance, category growth, and partner execution. Identifies trends, gaps, and opportunities to optimize licensing outcomes.

Qualifications

• Expertise in IP licensing
• Strong strategic framing and ability to connect brand objectives to commercial outcomes
• Advanced contract and negotiation acumen focused on value creation
• Influence and cross-functional leadership without direct authority
• Strong risk assessment, governance, and partner evaluation capabilities