Sr. Merchant, Merchandising
Role Overview
Shutterfly is seeking a highly strategic and commercially minded Senior Merchant, Merchandising to own and grow a defined product sub-category within our Gifts, Home Décor & Wall portfolio. This role will be accountable for end-to-end performance of a sub category within the Gifts, Home Décor & Wall—from defining the value proposition and assortment strategy to driving site experience, pricing, and financial outcomes.
What You’ll Own
Category Ownership: Own the end-to-end strategy and performance of a sub-category, including assortment, pricing, promotion, and site experience
Partner with marketing to define and evolve the customer value proposition for the category (who it’s for, why it wins, and how it shows up)
Deliver against revenue, margin, and growth targets, with clear accountability to category P&L performance
Product & Assortment Strategy
Set and lead the physical product strategy, including new product introduction (NPI), lifecycle management, and SKU rationalization
Develop assortment architecture and buy plans aligned to category strategy and business goals
Identify opportunities based on customer insights, competitive benchmarking, and performance trends, translating into actionable product decisions
Partner closely with Design to shape a cohesive, differentiated, and scalable assortment
Site & Channel Performance
Partner with ecomm team to drive how the category shows up across site, app, and marketing channels, ensuring strong merchandising, storytelling, and conversion
Understand channel-level performance (Email, Paid, App, etc.) and adjust assortment, pricing, and positioning accordingly
Act as the category expert on which products win in which channels
Cross-Functional Leadership
Lead and align cross-functional partners across Product Development, Design, UX, Engineering, Marketing, Pricing & Promo, and Operations
Drive category initiatives from concept through launch, ensuring readiness across all workstreams
Translate strategy into clear briefs, priorities, and execution plans for partner teams
Performance Management & Insights
Analyze business performance and translate data into clear insights, actions, and forward strategy
Partner with Merch Planning and Finance on forecasting, pricing strategy, and financial planning
Lead in-season management and post-launch hindsight, influencing future assortment and investment decisions