Sr Media & Marketing Manager

About the role

H-E-B’s Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need. As a Sr Marketing & Media Manager, you’ll lead cross-functional teams to oversee the planning and activation of cross-platform media campaigns, ensuring seamless execution and optimization toward goals and objectives. Once eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and Customer service. “Partner-owned” means our most important resources—People—drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

We are looking for someone with:

• A strong affinity for delivering successful, innovative, and integrated media campaigns based on a clear marketing strategy and objectives
• 7+ years of experience in media planning and buying, ad technology, campaign management, or media planning
• Experience with Meta, TikTok, Pinterest, X, Snapchat, Google Ads, and DV360

Responsibilities

• Leads planning, development, execution, and optimization of integrated, multi-channel marketing and media campaigns across all digital platforms
• Partners with Customer Insights and Customer Analytics to uncover compelling insights
• Sets up and traffics cross-platform complex media campaigns
• Assists in development and activation of audience segments for targeting
• Conducts comprehensive QA for compliance, brand safety, and viewability
• Champions a customer-first approach using audience and market insights
• Leads cross-functional initiatives from planning through execution
• Develops strong stakeholder, platform, and vendor relationships
• Monitors performance and implements optimizations
• Supports QBRs, campaign recaps, and recommendations
• Stays current on industry trends and shares best practices
• Applies advanced expertise to solve complex business challenges
• Works with limited supervision while balancing multiple priorities

Requirements

• A related degree or comparable formal training, certification, or experience
• 7+ years of experience in marketing
• Advanced verbal/written communication and presentation skills
• Advanced leadership and influencing skills
• Advanced critical thinking and problem-solving skills
• Advanced analytical skills; ability to analyze/draw conclusions from data
• Ability to drive long-term brand equity growth while delivering on business performance objectives
• Ability to lead large cross-functional project teams
• Ability to gain alignment with cross-functional teams, leaders, and stakeholders on complex projects
• Ability to manage multiple priorities and deadlines, and shift focus between projects/tasks; attention to detail
• Ability to demonstrate perseverance in achieving complex/ambiguous goals
• Ability to foster teamwork
• Function in a fast-paced, retail, office environment
• Travel by car or plane with overnight stays
• Work extended hours