Sr. Marketing Technology Analyst

About the role

American Equity Investment Life Insurance Company is a leading provider of annuity solutions designed to help clients protect and grow retirement income. Part of Brookfield Wealth Solutions, we partner with more than 40,000 financial professionals and help fund over half a million retirements nationwide. Recognized by Newsweek as one of America’s Most Trustworthy Companies and named a Top Workplace in Iowa, American Equity fosters a collaborative and purpose-driven culture where employees are empowered to ignite their passion and help shape the future of financial services.

The Sr Marketing Technology Analyst owns and supports the digital analytics ecosystem across web and marketing platforms. This role is responsible for the end-to-end implementation, governance, and optimization of Google Analytics 4 (GA4), Google Tag Manager (GTM), and data layer architecture to ensure accurate, reliable, and actionable data across the organization. The role serves as a bridge between marketing, IT, data engineering, and analytics to enable high-quality data collection that supports reporting in Snowflake, Tableau, and downstream business insights. Position sits in Des Moines and will work an onsite schedule.

Responsibilities

• Lead implementation and ongoing management of GA4 properties, events, and conversions
• Own and administer Google Tag Manager (GTM), including tagging strategy and structure
• Design, document, and maintain a robust data layer framework
• Implement and manage marketing tags including conversion tracking and retargeting pixels
• Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines
• Establish and enforce data governance standards
• Monitor and troubleshoot data discrepancies and anomalies
• Partner with marketing, IT, and data teams for tracking and implementation needs
• Create and maintain tracking documentation and QA processes
• Performs other related duties as assigned

Requirements

• Bachelor’s degree in a related field plus four (4) or more years of related experience, or equivalent combination of education and experience
• Experience implementing and managing GA4 properties, events, and conversions
• Experience administering Google Tag Manager (GTM), including tagging strategy, structure, and marketing tag implementation such as conversion tracking and retargeting pixels
• Experience designing, documenting, and maintaining data layer frameworks and supporting data consistency across data layer, GTM, GA4, and Snowflake pipelines
• Experience establishing data governance standards, monitoring data quality, and troubleshooting discrepancies or anomalies
• Experience partnering with marketing, IT, and data teams to support tracking requirements, implementation needs, QA processes, and documentation
• Preferred: Experience working in an Agile environment and driving end-to-end delivery of data, analytics, or intelligence solutions

Skills

• Strong knowledge of digital analytics concepts, including event tracking, conversion measurement, tagging strategy, and data collection best practices
• Skilled in using Google Analytics 4 and Google Tag Manager to support accurate, scalable, and reliable marketing and web analytics tracking
• Ability to understand, document, and maintain data layer requirements and translate business tracking needs into technical implementation requirements
• Strong analytical and problem-solving skills, with the ability to troubleshoot data discrepancies, identify root causes, and recommend effective solutions
• Knowledge of data governance, quality assurance, and documentation practices needed to support consistent and trustworthy reporting
• Ability to partner effectively with marketing, IT, data engineering, analytics, and other cross-functional teams to support tracking and implementation needs
• Strong attention to detail and commitment to accuracy when configuring tags, validating tracking, and maintaining QA processes
• Strong written and verbal communication skills, with the ability to explain technical concepts clearly to both technical and non-technical stakeholders