Sr. Marketing Specialist (Chicagoland Area)

Roles and Responsibilities

• Work with marketing leadership to help execute the region's marketing plan.
• Drive the development and execution of assigned regional marketing campaigns and events from concept through post-event analysis, with minimal direction from leadership.
• Own sponsorship coordination for events, including partner outreach, negotiation, execution, and post-event deliverable fulfillment.
• Develop and execute campaign performance reporting; track KPIs in Marketo, identify trends, and recommend optimizations based on data.
• Translate sales priorities and account-based selling strategies into targeted marketing programs that support pipeline growth.
• Produce and oversee the creation of marketing assets, ensuring brand consistency and message alignment across channels.
• Facilitate lead funnel management and proactively flag gaps or bottlenecks to leadership with recommended solutions.
• Build and strengthen relationships with vendor/partner marketing contacts to expand co-marketing opportunities.
• Serve as a go-to resource for junior team members on tools, processes, and best practices.
• Collaborate with marketing leadership to inform the region's marketing plan with insights from campaign performance and field feedback.

Required Experience

• Bachelor's degree preferred.
• Experience using Marketo and Salesforce required.
• 5+ years of experience in marketing, event management, communications, business, or a related field.
• Experience with G Suite and spreadsheet skills.
• Customer service mindset.
• Ability to measure and report the performance of marketing campaigns.
• Demonstrated excellence with written communications, project, and time management.
• Demonstrated willingness to learn and use AI-enabled tools.

Travel Requirements

• Travel up to 50% for local events within the North Central Region (some events may be hosted in the evening or require weekend travel).
• This role is based in Chicagoland, with travel primarily throughout Illinois, Minnesota, Wisconsin, the Dakotas, and Iowa, with additional travel to other North Central states as needed.
• Must be willing to come into the Hinsdale office as needed, typically 1–2 days per week.

Physical Requirements

• Sedentary work.
• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day.
• Extensive reading for a minimum of 8 hours a day.

Additional Perks

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions).
• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family)).
• If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)).
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans.
• 12 corporate holidays and a Flexible Time Off (FTO) program.
• Healthy mobile phone and home internet allowance.
• Eligibility for retirement plan after 2 months at open enrollment.
• Pet Benefit Option.