Sr. Marketing Manager, Orthodontics

About the Role

The Sr. Marketing Manager, Orthodonics will own the DEXIS orthodontic marketing strategy from development through execution and optimization, working closely with our sister operating company. This role will translate business, customer, and market insights into differentiated positioning, compelling messaging, and integrated content to drive a strategic orthodontic growth initiative, strengthen brand awareness, and support commercial growth.

Responsibilities

• Orthodontic Marketing Strategy: Lead the North American orthodontic marketing strategy, aligning priorities, launch plans, and execution with our sister operating company.
• Messaging and Positioning: Develop positioning, messaging frameworks, value propositions, and audience personas tailored to orthodontists, dental professionals, partners, and patients.
• Cross-Company and Cross-Functional Leadership: Serve as the primary marketing partner to the sister operating company, collaborating with product management, sales, clinical education, communications, digital, regional marketing, and agencies.
• Integrated Campaign Development and Execution: Create and execute campaigns across digital, social, email, web, events, education, public relations, and sales enablement.
• Content and Storytelling: Develop a content strategy and editorial roadmap, including customer stories, clinical use cases, thought leadership, and sales tools.
• Expert and Influencer Strategy: Build and manage a compliant expert and influencer strategy, partnering with clinical thought leaders and industry influencers.
• Performance Measurement and Program Management: Define KPIs, monitor performance, manage budgets, and optimize strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.
• 7+ years of progressive marketing experience, preferably in dental, orthodontic, medical device, or healthcare.
• Strong expertise in messaging, positioning, content strategy, and brand storytelling.
• Experience developing expert or influencer programs.
• Proven ability to influence and lead cross-functional initiatives.
• Excellent writing, editing, and presentation skills.
• Data-driven mindset with strong analytical skills.
• Self-directed, organized, and able to manage multiple priorities.

Qualifications

• Ability to read, analyze, and interpret business periodicals, journals, and regulations.
• Strong written and verbal communication skills for reports, correspondence, and presentations.
• Proficiency in operating computers and telephones.

Skills

• Strategic thinking and hands-on execution.
• Collaboration and stakeholder alignment.
• Creative brief development and content creation.
• Performance measurement and optimization.

Schedule

Up to 20% overnight travel. In-office presence required four days per week in Quakertown, PA.

Pay

$115,100 - $140,700. Actual compensation considers factors like geographic location, skills, experience, and organizational needs. The range may include performance bonuses, benefits, and other compensation plans.