Sr. Marketing Manager - NA UGG Specialty & Statement Accounts
for each heading. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Preserve all substantive info. Include a section only when posting has real specific content for it; never emit heading with filler placeholder. Prefer few substantive sections over many thin ones.
We need to parse the job posting.
Content:
- Intro paragraph about Deckers Brands: "At Deckers Brands, Together, Every Step is a promise kept..." This is about company culture. Could be "About the role"? Actually "About the role" is typical heading for description of role. But we have "The Role" heading in posting. We could map that to "About the role" or "Responsibilities". The instructions: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content.
We have:
- The Role: description of responsibilities (own partnership marketing, drive brand heat, etc). That's responsibilities.
- Your Impact: bullet list of responsibilities (support UGG business...). That's also responsibilities.
- Who You Are: qualifications/skills/experience.
- What We'll Give You: benefits (competitive pay and bonuses, financial planning, time away, extras, growth, health and wellness). Also includes salary range: $138,600 - $187,000.
- Also location/hybrid schedule: "Location: New York, NY - NYC Showroom (Hybrid) Typically 3 times per week in office, Tuesday – Thursday". That's schedule info.
- Also "Reports to: Director of Marketing, North America Wholesale UGG". That's metadata; could be folded into short
or dropped. Probably drop or include in a short paragraph under About the role? The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short paragraph for location and schedule maybe under a "Schedule" section? Actually schedule is separate heading. We have schedule info: Typically 3 times per week in office, Tuesday – Thursday. Also location: New York, NY - NYC Showroom (Hybrid). Could be part of schedule or about the role.
We need to avoid boilerplate: EEO statement, diversity statement, etc. Remove those.
Also remove duplicated lines.
We need to preserve all substantive information.
Thus sections:
- About the role: maybe a brief paragraph summarizing the role (the "The Role" paragraph). Could be the first paragraph after "The Role". That is: "As Senior Marketing Manager, Specialty + Statement Accounts, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards."
We could also include the intro about Deckers Brands? That's more about company culture; maybe not needed as a separate section. Could be part of About the role? But the instruction says use headings like About the role, Responsibilities, etc. We could treat "About the role" as a short intro, then "Responsibilities" as bullet list from "Your Impact". Or we could combine.
We need to decide minimal sections but substantive.
Potential sections:
- Responsibilities (h3) with ul list of duties from "Your Impact". Also maybe include some from The Role paragraph.
- Requirements / Qualifications / Skills: we have "Who You Are" list: affinity for UGG brand, experience managing cross-functional marketing initiatives, excellent writing and presentation skills, strong organizational and project management skills, deep understanding of digital media, ability to solve problems, ability to seek information, mentality of constant improvement, understands role of other business functions, knowledgeable about competitive market, retail, cultural trends, ability to travel up to 15%, Education: 4-year degree, Experience: 7–12 years in brand marketing..., Intermediate to advanced proficiency in Microsoft Office, Demonstrate authenticity, champion diverse..., drive strategy, cultivate innovation, deliver results, build connection.
We could split into Requirements (education/experience) and Skills (soft skills, technical). But we can combine into one section "Requirements" or "Qualifications". The instruction says we can have sections like Requirements, Qualifications, Skills. We need to decide based on content.
We have explicit education and experience; also list of skills/abilities. Could make two sections: Requirements (education/experience) and Skills (abilities). But we need to avoid thin sections; maybe combine into one "Requirements" section that includes both education/experience and skills as a list.
But we also have "What We'll Give You" which includes benefits and pay. So we need Benefits section (list of benefits) and Pay section (salary range). Also Schedule section (location/hybrid schedule). The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. So we need to ensure each section has substantive content.
Thus we can have:
- Responsibilities (h3) with ul list.
- Requirements (h3) with ul list (education, experience, skills).
- Benefits (h3) with ul list (competitive pay and bonuses, financial planning and wellbeing, time away from work, extras, discounts and perks, growth and development, health and wellness). Note that competitive pay and bonuses is a benefit but we also have Pay section separate. Might be redundant. Could treat "Competitive Pay and Bonuses" as part of Benefits but we also have Pay section for salary range. The instruction says prefer a few substantive sections over many thin ones. So maybe combine Pay into Benefits? But they gave Pay as a possible heading. However we have explicit salary range; we could make a Pay section with that range. Benefits could be other items.
- Schedule (h3) with p describing location and hybrid schedule.
We also need to include maybe a short paragraph about the role (maybe as an intro before Responsibilities). Could be a
before the Responsibilities heading.
We must not repeat job title as heading. So we won't have
Sr. Marketing Manager... etc.
We must not include Job ID/requisition numbers.
We must remove boilerplate: EEO statement, diversity statement, etc.
We must remove duplicated lines.
We must not include application instructions.
Now let's extract substantive content.
From posting:
Intro: "At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us."
That's company culture; could be included as a short paragraph maybe under About the role? But we don't have About the role heading; we could use it as an introductory paragraph before Responsibilities.
"The Role As Senior Marketing Manager, Specialty + Statement Accounts, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards."
That's responsibilities.
"We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together." This is diversity statement; should be removed as boilerplate? It's not EEO but still about diversity; maybe considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Diversity statement might be considered EEO/equal-opportunity boilerplate. Safer to remove.
"Your Impact Support UGG business and brand objectives at key retail partners by collaborating with internal and external teams to develop strategy and marketing approachOwn all components of marketing relationships with assigned partners, representing UGG’s interests and mastering partner business and marketing modelsStay tapped into consumer and business trends, competitive developments, and marketplace dynamics to inform marketing strategiesCreate and deliver business and brand-oriented marketing briefs to retail partnersConcept and develop integrated marketing campaigns including paid media, social media, public relations, event marketing, and retail point of saleDrive brand awareness, affinity, conversion, and sell-through with retail partnersContribute to regional seasonal strategy development by providing account insights and opportunities, aligning marketing planning with North America and Global milestonesMeasure and report on effectiveness of marketing initiatives, leveraging data and insights; create thorough post-campaign recapsDevelop and maintain KPI dashboards to monitor real-time campaign performanceGather tactical performance data, partner feedback, consumer insights, and competitive intelligence to inform future plans and optimizationProject manage multiple concurrent marketing campaigns across several retail partners, keeping internal teams informed and ensuring high-level executionManage review and feedback process of all co-op marketing tacticsManage account-specific marketing budgets, providing recommendations on spend and partnering with Finance for forecasting, reconciliation, and accruals"
That's a long list of responsibilities; we need to split into bullet points.
"Who You Are Affinity for UGG brandExperience managing cross-functional marketing initiatives from strategy through executionExcellent writing and presentation skills; comfortable presenting to executive levelStrong organizational and project management skillsDeep understanding of digital media and how it drives businessAbility to solve problems and seek solutions with minimal guidanceAbility to seek information, synthesize, and output relevant marketing strategyMentality of constant improvement, innovation, and high level of outputUnderstands role of other business functions and how they relate to marketingKnowledgeable about competitive market, retail, and cultural trendsAbility to travel across the US and Canada up to 15% of the timeEducation: 4-year degreeExperience: 7–12 years in brand marketing, digital marketing, wholesale marketing, or related functions, preferably within the apparel or footwear industryIntermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection"
That's qualifications/skills.
"What We'll Give You – Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extrasGrowth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $138,600.00 - $187,000.00 The salary range posted reflects
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Preserve all substantive info. Include a section only when posting has real specific content for it; never emit heading with filler placeholder. Prefer few substantive sections over many thin ones. We need to parse the job posting. Content: - Intro paragraph about Deckers Brands: "At Deckers Brands, Together, Every Step is a promise kept..." This is about company culture. Could be "About the role"? Actually "About the role" is typical heading for description of role. But we have "The Role" heading in posting. We could map that to "About the role" or "Responsibilities". The instructions: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content. We have: - The Role: description of responsibilities (own partnership marketing, drive brand heat, etc). That's responsibilities. - Your Impact: bullet list of responsibilities (support UGG business...). That's also responsibilities. - Who You Are: qualifications/skills/experience. - What We'll Give You: benefits (competitive pay and bonuses, financial planning, time away, extras, growth, health and wellness). Also includes salary range: $138,600 - $187,000. - Also location/hybrid schedule: "Location: New York, NY - NYC Showroom (Hybrid) Typically 3 times per week in office, Tuesday – Thursday". That's schedule info. - Also "Reports to: Director of Marketing, North America Wholesale UGG". That's metadata; could be folded into short
or dropped. Probably drop or include in a short paragraph under About the role? The instruction: do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short paragraph for location and schedule maybe under a "Schedule" section? Actually schedule is separate heading. We have schedule info: Typically 3 times per week in office, Tuesday – Thursday. Also location: New York, NY - NYC Showroom (Hybrid). Could be part of schedule or about the role. We need to avoid boilerplate: EEO statement, diversity statement, etc. Remove those. Also remove duplicated lines. We need to preserve all substantive information. Thus sections: - About the role: maybe a brief paragraph summarizing the role (the "The Role" paragraph). Could be the first paragraph after "The Role". That is: "As Senior Marketing Manager, Specialty + Statement Accounts, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards." We could also include the intro about Deckers Brands? That's more about company culture; maybe not needed as a separate section. Could be part of About the role? But the instruction says use headings like About the role, Responsibilities, etc. We could treat "About the role" as a short intro, then "Responsibilities" as bullet list from "Your Impact". Or we could combine. We need to decide minimal sections but substantive. Potential sections: - Responsibilities (h3) with ul list of duties from "Your Impact". Also maybe include some from The Role paragraph. - Requirements / Qualifications / Skills: we have "Who You Are" list: affinity for UGG brand, experience managing cross-functional marketing initiatives, excellent writing and presentation skills, strong organizational and project management skills, deep understanding of digital media, ability to solve problems, ability to seek information, mentality of constant improvement, understands role of other business functions, knowledgeable about competitive market, retail, cultural trends, ability to travel up to 15%, Education: 4-year degree, Experience: 7–12 years in brand marketing..., Intermediate to advanced proficiency in Microsoft Office, Demonstrate authenticity, champion diverse..., drive strategy, cultivate innovation, deliver results, build connection. We could split into Requirements (education/experience) and Skills (soft skills, technical). But we can combine into one section "Requirements" or "Qualifications". The instruction says we can have sections like Requirements, Qualifications, Skills. We need to decide based on content. We have explicit education and experience; also list of skills/abilities. Could make two sections: Requirements (education/experience) and Skills (abilities). But we need to avoid thin sections; maybe combine into one "Requirements" section that includes both education/experience and skills as a list. But we also have "What We'll Give You" which includes benefits and pay. So we need Benefits section (list of benefits) and Pay section (salary range). Also Schedule section (location/hybrid schedule). The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. So we need to ensure each section has substantive content. Thus we can have: - Responsibilities (h3) with ul list. - Requirements (h3) with ul list (education, experience, skills). - Benefits (h3) with ul list (competitive pay and bonuses, financial planning and wellbeing, time away from work, extras, discounts and perks, growth and development, health and wellness). Note that competitive pay and bonuses is a benefit but we also have Pay section separate. Might be redundant. Could treat "Competitive Pay and Bonuses" as part of Benefits but we also have Pay section for salary range. The instruction says prefer a few substantive sections over many thin ones. So maybe combine Pay into Benefits? But they gave Pay as a possible heading. However we have explicit salary range; we could make a Pay section with that range. Benefits could be other items. - Schedule (h3) with p describing location and hybrid schedule. We also need to include maybe a short paragraph about the role (maybe as an intro before Responsibilities). Could be a
before the Responsibilities heading. We must not repeat job title as heading. So we won't have