Sr. Marketing Manager - Health Economics
About the role
Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography ("EEG") platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement!
Position Overview
We are seeking a strategic, results-driven Senior Marketing Manager for our Marketing team. This role is responsible for leading the development of health economics materials and business case tools that quantify Ceribell's clinical and economic value to health systems, while serving as the internal expert on reimbursement, cost-effectiveness, and value-based selling narratives.
What you'll achieve
- Own the health economic value story — build and maintain economic impact tools and materials used by sales to support purchasing conversations
- Business case development — partner with sales to build customized business cases for health system accounts, incorporating existing data and estimates based on account context and refining templates based on learnings
- Field support — serve as a strategic resource for the sales team on key account presentations, VAC (Value Analysis Committee) submissions, and P&T processes; provide health economic-related national event support, live and virtually
- Reimbursement & market access support — stay current on coding, coverage, and payment trends relevant to Ceribell's technology; translate changes into field-ready messaging
- Cross-functional collaboration — work with product, clinical, and market access to align economic messaging with product positioning and launch plans
Other responsibilities as assigned by your Manager/Supervisor
What you'll need to be successful
- 5+ years of experience in med device, biotech, pharma, or life science consulting, with demonstrated focus on health economics, market access, or reimbursement strategy
- Proven experience building financial/economic models (economic calculators, budget impact models, cost-effectiveness analyses) to support value-based selling
- Experience developing business cases for hospital or health system accounts, including familiarity with purchasing processes (VAC, P&T committee, RFPs)
- Working knowledge of the U.S. reimbursement landscape (coding, coverage, and payment) as it relates to medical technology
- Analytical rigor, with the ability to synthesize large, diverse datasets — sales, clinical, economic — into clear, actionable tools and messaging
- A clear communicator who can translate complex economic and clinical concepts for both sales teams and hospital stakeholders
- Innate curiosity — you dig into the "why" behind account and market dynamics, not just the surface numbers
- An ownership mindset, with the ability to work independently and exercise sound judgment with minimal direction
- Bachelor's degree required; MBA or advanced degree in health economics or a related field preferred
Compensation
$115,000—$139,000 USD
Other Job Details
- Ceribell reports transfers of value to health care providers (HCPs) as required by federal and state transparency laws.
- If you are an HCP and we pay or reimburse your recruiting expenses as a result of interviewing with Ceribell, your name, address and the amount of payments made may be reported to the government.
Equal Opportunity Employer
Ceribell is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other characteristic protected by law.