Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement

About the role

We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment, and activate against executive audiences across Marketing motions, building the frameworks that connect audience planning to business outcomes and intended impact.

Responsibilities

• Define executive audience definitions (titles, personas, segments) and work cross functionally to ensure systems and platforms accurately reflect those definitions
• Develop and own executive audience business requirements for targeting across channels, segmentation, and data-driven activation frameworks aligned to business outcomes and intended impact
• Continuously refine targeting based on engagement data, market signals, and program outcomes
• Orchestrate cross-functional inputs for new executive focus areas, including persona analysis, motivators, and channel recommendations
• Enable activation at scale through playbooks, frameworks, and best practices that allow teams to self-serve
• Evaluate and recommend channel mix across digital, events, ABM, direct, and partner motions based on audience behavior and performance data
• Drive interlocks with central marketing teams, adapting their segmentation models and central resourcing to the executive audience and feeding executive audience needs into their roadmaps
• Serve as the primary point of contact for teams to consult on executive audience channel planning
• Surface insights, risks, and opportunities to leadership based on performance data and trends
• Partner with analytics and operations teams to ensure data infrastructure supports audience planning needs

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience with audience segmentation, persona development, and target-setting in a B2B or enterprise marketing environment
• Experience building data-driven frameworks and translating audience insights into actionable channel plans
• Experience developing channel planning recommendations across multiple marketing motions (e.g., digital, events, ABM, direct, partner)
• Experience orchestrating cross-functional workstreams across multiple teams without direct authority
• Experience using data and metrics to measure, refine, and improve marketing performance