Sr. Marketing Manager, Direct to Consumer

Remote – US based candidates only, no visa sponsorship available

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Responsibilities

• Lead direct-to-consumer marketing strategies to boost patient awareness and engagement
• Define audience strategies and messaging frameworks for patient education
• Collaborate with business leaders to align engagement strategies with enterprise goals
• Develop and execute compliant omnichannel DTC campaigns for patient education
• Create patient education materials across diverse digital platforms
• Conduct research to understand consumer behaviors and market trends
• Evaluate advocacy partnerships and community engagement initiatives

Requirements

• Bachelor's degree required; master's preferred in marketing or related fields
• 12+ years in marketing with a focus on DTC healthcare programs
• Experience with omnichannel campaigns in medical devices or related sectors
• Proven ability to build relationships with patient advocacy organizations
• Exceptional communication and executive influence skills
• Demonstrated success in cross-functional initiatives across various business units
• Ability to thrive in a fast-paced, collaborative environment

Pay

$138,000 – $170,000 annually

Benefits

• Medical, dental, and vision coverage starting on your first day
• Paid holidays and generous PTO
• 401(k) plan with company match
• Employee Stock Purchase Plan availability
• Paid parental leave and family benefits
• Cultural committee and volunteer opportunities