Sr. Marketing Manager

About the role

Lumexa Imaging is seeking a Senior Marketing Manager to lead integrated marketing strategy and execution for Charlotte Radiology and Carolinas Imaging Services.

Responsibilities

• Lead Brand Strategy & Integrated Marketing
• Create and execute integrated omnichannel marketing plans that drive awareness, engagement, and patient acquisition.
• Manage a diverse marketing mix, including: Digital advertising, Social media, Email marketing, Content marketing, Events and community outreach, Sales enablement materials, Print and traditional media.
• Develop compelling customer-focused messaging and creative aligned with business goals and audience needs.
• Partner with sales teams to develop physician-facing marketing programs and promotional campaigns.
• Drive Digital Marketing Excellence
• Lead digital strategy across web, social, CRM, SEO, SEM, content marketing, and emerging AI-driven marketing initiatives.
• Collaborate with agency partners to optimize online performance and customer engagement.
• Identify emerging trends, platforms, and technologies to improve marketing effectiveness and return on investment.
• Monitor, analyze, and report on key performance indicators to measure campaign effectiveness and business impact.
• Champion Data-Driven Marketing
• Utilize customer segmentation, targeting, and analytics to improve marketing performance.
• Communicate results and recommendations to leadership through clear reporting and presentations.
• Support implementation of marketing best practices, processes, and measurement frameworks.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 5-8 years of progressive marketing or brand management experience.
• Strong background in digital marketing strategy and execution.
• Experience developing and executing integrated, omnichannel marketing campaigns.
• Proven success working cross-functionally to achieve business objectives.
• Healthcare, consumer services, or related industry experience preferred but not required.
• Knowledge & Skills: Expertise in brand strategy, customer insights, campaign development, and performance measurement.
• Experience developing creative briefs, content strategies, and multi-channel marketing campaigns.
• Strong understanding of: SEO and SEM, Website analytics (Google Analytics), Content management systems (WordPress, Elementor), Social media platforms and tools (LinkedIn, Facebook, Instagram, Canva, Hootsuite), Email marketing and CRM platforms.
• Experience with marketing analytics, KPI reporting, market research, and reputation management platforms.
• Strong project management skills with exceptional attention to detail and deadlines.
• Experience managing budgets, agencies, and external vendors.
• Excellent written, verbal, and presentation skills.
• Ability to thrive in a collaborative, matrixed organization and influence stakeholders across teams.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.