Sr Marketing Automation Specialist

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

About the role

We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company’s brands — Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity — partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events. This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes.

This role sits at a moment of real platform evolution — our Marketo instance is part of a broader multi-brand Salesforce consolidation — so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart. This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX and will be based out of our North Dallas office location.

Responsibilities

• Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting
• Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs — ensuring assets are set up correctly, QA'd, and deployed on schedule
• Build and manage email, digital, and event Marketo programs end-to-end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle
• Serve as the primary Marketo point of contact for campaign marketing stakeholders — fielding requests, managing timelines, and driving execution
• Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves
• Bring a forward-thinking approach to AI-assisted workflows — using AI tools to speed up program builds, QA, and reporting where it makes sense
• Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy — this role is expected to guide, not just execute
• Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands
• Manage list hygiene — deduping, suppression lists, and bounce/unsubscribe processing — to keep the shared database clean and compliant
• Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently
• Document processes and support backup coverage so platform operations continue smoothly during PTO or absences

How We'll Measure Success

• Campaigns are QA’d and deployed on time, with minimal error rates
• Stakeholders trust this person as a responsive, reliable point of contact
• Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready

Requirements

• 5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations
• Bachelor's Degree from an accredited four year college or university is required
• Proven ability to build and launch end-to-end Marketo programs — emails, landing pages, forms, smart lists, and campaigns
• Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance
• Understanding of what makes an event program effective end-to-end — invite strategy, reminder cadence, and post-event follow-up — not just the mechanics of registration flows
• Understanding of how digital programs should hand off into nurture, building programs that keep a lead moving through the funnel rather than dead-ending after a single touch
• Experience with Marketo event program management, including registration flows and attendee list management
• Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms
• Strong attention to detail with a habit of self-QA before handoff
• Comfortable managing multiple stakeholders and competing priorities in a fast-moving environment
• Working knowledge of email deliverability fundamentals (sender reputation, spam triggers, list hygiene) to protect the health of a shared sending instance
• Understanding of email compliance and consent basics (CAN-SPAM, CASL, GDPR)
• Experience running A/B tests (subject lines, send times, CTAs, etc.) to continuously improve program performance
• Strong written and verbal communication skills for working directly with campaign marketing stakeholders
• A curious, forward-thinking mindset toward using AI to improve marketing automation workflows — this is a priority for the role, not a bonus

Nice-to-Have

• Marketo Certified Expert (MCE) certification, or actively in progress
• Basic HTML/CSS knowledge for email and landing page troubleshooting
• Experience working in a multi-brand or enterprise marketing environment
• Hands-on experience with AI tools in a marketing automation context (e.g., AI-assisted QA, content generation, or reporting)
• Familiarity with intake/work management tools (e.g., Workfront) and webinar platforms (e.g., Zoom, ON24)
• Experience using dynamic content and personalization tokens to tailor programs by audience segment

Benefits

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

There may be some variances in specific benefits across regions.