Sr. Marketing Associate, Membership

Overview

Consumer Reports is an independent, nonprofit member organization dedicated to empowering consumers and advocating for fair practices. As a Senior Marketing Associate, Membership Marketing, you will play a key role in growing CR's digital membership. This is a hybrid position based in Yonkers, New York. The position is not eligible for sponsorship or relocation assistance.

How You'll Make an Impact

• Collaborate with internal stakeholders to define conversion rate optimization strategy and develop testing roadmaps.
• Execute website and performance marketing initiatives, managing campaign setups, creative assets, landing page enhancements, and other digital experiments.
• Work with the Performance Marketing team to refine UX, copy, and creative elements through continuous, iterative testing.
• Collaborate with the Personalization Lead to assess creative performance, build reporting dashboards, and share insights across the organization.
• Coordinate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful, actionable reporting.
• Investigate and implement creative strategies on emerging digital platforms to boost brand recognition and encourage target audiences to join as members.
• Utilize data-driven insights and A/B testing to pilot novel concepts and execute real-time campaign optimizations.
• Maintain a deep understanding of the digital environment, tracking competitor activities and emerging trends to refine ongoing strategies.
• Analyze CR's position within the competitive landscape by performing consistent research into evolving industry standards.

About You

• You have the experience: Minimum 5+ years of digital marketing experience, including 3 years in digital campaign development, content management, and multivariate testing.
• You are a digital marketer with a strong creative eye, including design, creative, and UX skills.
• You have experience working with external vendors on digital creative and achieving business goals.
• You have an audience-first mindset and a commitment to maintaining and improving the membership experience.
• You have expertise in A/B testing and a proven track record of implementing learnings in real time for campaign success.
• You understand how to optimize marketing campaigns to reach and engage target audiences.
• You are an analytical thinker who leverages data to inform and influence decision-making.
• You are comfortable presenting findings and can present results, reports, and recommendations to senior leadership.
• You are inquisitive and have ongoing curiosity about the ever-changing digital environment, delivering innovative ideas.

Additional Information

• You have knowledge of and interest in social media channels and understanding of their interplay with audience, creative, and engagement.
• Your experience includes a mix of nonprofit and commercial environments.
• You have membership or subscription marketing experience.
• You have experience with publisher paywalls.

Fair Pay and Just Workplace

Consumer Reports is committed to fair, transparent pay and provides competitive, market-informed compensation based on location and experience. Salary ranges vary based on location:

• NY/California: $91,621.97 - $103,000 annually
• All other CR approved locations: $87,040.87 - $90,281.18 annually

Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national origin, ancestry, citizenship status, sex or gender (including pregnancy, childbirth, related medical conditions or lactation), gender identity and expression (including transgender status), sexual orientation, marital status, military service or veteran status, protected medical condition as defined by applicable state or local law, disability, genetic information, or any other basis protected by applicable federal, state or local laws.