Sr. Manager, Web Operations

Responsibilities

• Own the intake, scoping, and prioritization process for all web initiatives
• Translate business requirements into structured project requirements and detailed development tickets
• Write clear acceptance criteria, edge cases, dependencies, and QA requirements
• Maintain a healthy, prioritized backlog aligned to business impact
• Lead sprint planning, grooming, and retrospective sessions
• Remove blockers and manage cross functional dependencies
• Ensure consistent, on time delivery across theme and application development
• Partner with marketing, merchandising, lifecycle, CX, and operations teams to gather and clarify business requirements
• Convert ambiguous requests into actionable technical documentation
• Align feasibility and scope with development prior to commitment
• Communicate tradeoffs and timelines clearly to stakeholders
• Ensure all work is documented before development begins
• Oversee the ecommerce marketing technology ecosystem including personalization, search and merchandising, analytics tracking, lifecycle integrations, AI driven tools, and Shopify applications
• Troubleshoot tracking discrepancies, data flow interruptions, and integration conflicts
• Evaluate new tools for scalability, performance, and operational impact
• Document architecture and data flow across systems
• Serve as first point of contact for site issues and production concerns
• Diagnose root cause across theme configurations, applications, integrations, and platform settings
• Resolve non developer issues including CMS errors, content publishing conflicts, application configuration issues, tracking misfires, and feed discrepancies
• Coordinate escalation to when cross functional intervention is required
• Document incidents and implement process improvements to reduce recurrence
• Partner closely with graphic design and UX teams to scope and launch new site experiences including landing pages, seasonal campaigns, and feature enhancements
• Translate visual concepts into development ready requirements aligned with Shopify theme architecture
• Own and maintain the site component catalog including documentation of reusable modules
• Conduct feasibility reviews to ensure performance and scalability are considered prior to build
• Embrace change within a fast-evolving ecommerce landscape and proactively adapt processes, tools, and priorities as business needs shift
• Anticipate future platform capabilities, customer expectations, and technology advancements to inform roadmap planning
• Pilot new tools, frameworks, and approaches that improve efficiency, scalability, and performance
• Foster a culture of thoughtful experimentation while maintaining operational stability
• Establish responsible standards for AI usage that protect brand integrity, data accuracy, and system performance
• Continuously assess emerging technologies to ensure the ecommerce ecosystem remains competitive and future ready
• Develop and maintain standard operating procedures for releases, QA processes, deployments, integrations, and incident response
• Create templates for requirement documents, technical specifications, and post launch reviews
• Maintain a centralized documentation library to reduce institutional knowledge risk
• Continuously refine operational workflows to increase clarity and efficiency
• Demonstrate maturity, professionalism, and sound judgment in cross functional environments
• Navigate conflict constructively and address challenges directly and respectfully
• Advocate for clear priorities, appropriate resourcing, and realistic timelines
• Communicate boundaries and tradeoffs with confidence and composure
• Foster accountability while maintaining strong working relationships across teams

Qualifications

• 5-7 years of experience in ecommerce product management or web operations, with a focus on customer facing DTC digital products
• Hands on experience within the Shopify ecosystem, including Shopify Plus, with a strong understanding of platform capabilities, limitations, and integrations
• Proven ability to own the full product lifecycle from discovery through launch and ongoing iteration
• Strong understanding of ecommerce marketing technology stacks and experience troubleshooting integrations and tracking implementations
• Exceptional communication, relationship building, and documentation skills
• Ability to operate at both strategic and execution levels in a fast paced, evolving environment
• Creative and customer centric mindset with a passion for building elevated, intuitive digital experiences