Sr. Manager, Strategic Marketing & AI Enablement

Reporting to the VP of Strategic Marketing, this role blends strategic marketing leadership with hands-on AI enablement. Roughly 50% of the role focuses on market, product, investment, and growth strategy, while the other 50% focuses on identifying, designing, and implementing AI-enabled workflows, automation, and agentic capabilities that enhance decision-making, market intelligence, and productivity.

Responsibilities

• Support strategic planning for assigned divisions and product lines.
• Develop and execute product, investment, portfolio, and pricing strategies that drive innovation, differentiation, and profitability.
• Analyze market, customer, competitive, technology, and business intelligence to identify trends, opportunities, and growth priorities.
• Create executive-level market intelligence, including market sizing, competitor assessments, technology roadmaps, and strategic recommendations.
• Support M&A evaluations, strategic partnerships, and investment decisions through research and analysis.
• Contribute to operating plans and executive, Board, customer, and analyst presentations.
• Partner with business and technology leaders to influence product, customer, market, and technology strategies.
• Collaborate with the Office of the CTO to assess emerging technologies, applications, and innovation opportunities.

AI Enablement and Automation

• Identify opportunities to apply AI, generative AI, predictive analytics, and automation to improve strategic marketing, market intelligence, and planning processes.
• Design and implement AI-enabled tools and workflows that enhance the speed, quality, and accessibility of business insights.
• Lead development of AI use cases such as market monitoring, competitive intelligence, document summarization, customer insight analysis, and executive dashboards.
• Partner with cross-functional teams to define requirements, evaluate solutions, and ensure alignment with business objectives and enterprise standards.
• Drive adoption through training, change management, and responsible AI governance, including data quality, security, and compliance.
• Stay current on emerging AI and automation capabilities, recommending practical applications that deliver measurable business value.

Requirements

• Bachelor’s degree (Engineering degree is preferred) and 8+ years of experience in technical product marketing, strategic marketing, corporate strategy, market intelligence, business development, or related roles within technology, industrial, semiconductor, electronics, or advanced manufacturing industries.
• Applicable Advanced degree/mix of coursework/education will be considered as experience.
• 2+ years of experience with data analytics and visualization tools (e.g., Tableau, Power BI), large language models, and AI-enabled workflows.
• Experience with agentic AI is strongly preferred.
• Proven success developing market, product, portfolio, investment, or growth strategies in complex business environments.
• Experience leading AI, automation, analytics, or digital transformation initiatives that improve business performance, decision-making, or productivity.
• Working knowledge of generative AI, AI agents, workflow automation, business intelligence, and enterprise AI tools, with the ability to balance AI capabilities with human judgment.
• Experience translating business requirements and partnering with IT, data, technical teams, vendors, or consultants to deliver digital and AI-enabled solutions.
• Familiarity with generative AI platforms, AI agents, large language models, business intelligence tools, data visualization, APIs, Python, and SQL preferred. Deep software engineering expertise is not required.

Skills

• Strong research, analytical, and problem-solving skills, with the ability to synthesize technical, market, financial, and customer insights into actionable recommendations.
• Strong business acumen and the ability to connect technology trends, market dynamics, customer needs, and financial outcomes.
• Demonstrated leadership and influence skills, with success working across large, complex, matrixed organizations.
• Excellent written, verbal, and presentation skills, with the ability to communicate effectively with technical teams, executives, and customers.
• Proven ability to lead cross-functional initiatives from concept through implementation, adoption, and continuous improvement.
• Commitment to data integrity, confidentiality, responsible AI practices, and high-quality business recommendations.

Other Duties

• Ability to take and follow directions and instructions.
• Ability to interact with other employees, customers, suppliers, vendors, or the public in a safe, professional, and respectful manner.
• Access to sensitive and confidential business systems and software, personally identifying information, the company’s financial information, and/or the ability to maintain physical security and safety.

Pay

Total Base Pay Range: $135,000.00 - $225,000.00 per year. This range is a good faith estimate of the expected salary range for this position, based on a wide range of factors including qualifications, experience and training, operational and business needs, and other considerations permitted by law.

Benefits

• Comprehensive health insurance coverage (medical, dental, and vision).
• 401(k) with company match.
• Life and disability insurance.
• 12 paid holidays.
• Sick time and 15 paid vacation days.
• 6 weeks fully paid parental leave.
• Adoption assistance and tuition reimbursement.
• Eligibility for discretionary annual bonus.