Sr. Manager, Social + Content

About the role

ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.

Responsibilities

• Own the Content Engine — Every Channel as Its Own Media Channel: Lead organic content strategy across Instagram, TikTok, and YouTube, treating each as a distinct media channel with its own audience, format language, and reason to exist. Build content plans that drive engagement and fandom — not batch-and-post cycles — and set a clear POV on what ColourPop should be known for on each platform.
• Function as a Hybrid Art Director: In collaboration with brand + creative leads, ensure visual consistency and direction across all social content. Brief creators to a specific aesthetic vision, review and push back when the work isn't there yet, and partner closely with Creative to keep content consistent with the brand across every channel.
• Curate, Don't Just Publish: Program the feed with intention — sequencing, pacing, copywriting, and mixing content so each platform builds a story over time. You have a point of view on what belongs and what doesn't, and the discipline to leave things on the cutting-room floor.
• UGC Roster & Community Management: Bring the ColourPop community back to life through a managed roster of devoted Colour Lovers who create, advocate, and amplify. Set the strategy for how the roster is sourced, curated, and activated — an always-on content engine and curated community.
• Build Cultural Cachet: Make ColourPop mean something in culture — show up at the right moment, in the right format, with the right creator, before anyone else gets there. You understand how cultural heat is built and compounded, and you have a track record of doing it.
• Lead Trend Detection & Activation: Build a real trend radar — sounds, formats, creator behavior, competitor moves — and turn it into a weekly activation shortlist the team executes within 48 hours. Know the difference between a trend worth jumping on and noise, and make that call fast.
• Data Driven: Track engagement, saves, shares, reach & EMV — and use them to make better decisions the following week. Come to every business review with a clear story: what the data says, what it means, and what we do next.
• Build the Playbooks: If a process doesn't exist and it should, create it. Own the frameworks for content planning by channel, trend activation, creator briefing, community management, and campaign extension into organic social.
• Multi-Hat Mentality: You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range.