Sr. Manager, Product Portfolio and Strategy

Position Overview

The Senior Manager, Product Portfolio & Strategy will play a key role in shaping the future product roadmap across Bayliner, Trophy, and Heyday brands. This role is responsible for developing and executing long-term product portfolio strategies that align with customer needs, market trends, and overall business objectives.

Essential Functions

• Develop and execute product portfolio strategies aligned with long-term brand and business objectives across Bayliner, Trophy, and Heyday.
• Analyze market trends, customer insights, competitive benchmarking, and product performance data to help shape future product roadmap decisions and lifecycle strategies.
• Partner cross-functionally to support profitable product decisions, optimize product positioning, and improve overall portfolio performance across the brands.
• Ensure deadlines are met for sales and service agreement, annual planning targets, and order deadline dates.
• Collaborate with dealer networks and internal stakeholders to gather product feedback, identify opportunities for improvement, and influence future product enhancements and innovations.
• Execute product strategy for all Bayliner models delivering business case and charter reviews (Gate 0 and 1) for new products within HPPD process that will provide scope of work for design and engineering to create world class industry leading products.
• Work closely with sales and PD&E while monitoring existing product performance to shape model year activities delivering optimal product lifecycle management.
• Collects and analyzes competitive market and pricing information to develop compelling insights to facilitate data-based category strategies and drive sales/share growth.
• Works closely with each brands' marketing department on sales and marketing tools including catalogs, brochures, website content, etc. to support dealers' sales efforts.
• Coordinates closely with dealer, brand personnel to ensure appropriate boat show presentations and regional sales and marketing events occur.
• Establishes and maximizes strong dealer and customer relationships – strong negotiating skills required.
• Provides input to the General Manager and Sales Director on pricing, programs and promotions.
• Carries out specific training programs for dealers when required.
• Manages expense budget in a timely and efficient manner.
• Provides current sales & market information, including forecasting, sales activity and competition information.

Required Qualifications

• 4-year bachelor's degree in related field
• 5+ years of experience in product management, product portfolio strategy, product marketing, or related commercial/product leadership roles, preferably within the marine, powersports, automotive, aerospace, or consumer durable goods industries.
• Required travel of approximately 50% to 75%
• Must resolve complex issues to the satisfaction of multiple parties
• Must develop creative ways to address and resolve internal and external issues
• Strong verbal and written communication skills for presenting and selling; including ability to create presentations in power point, and advanced excel skills
• Must be a self-starter capable of working both independently, as well as part of a team and have proven attention to detail.
• Ability to interpret and analyze market, customer, and product performance data to develop portfolio and product strategies.
• Ability to build relationships and credibility among key stakeholders internally and with dealer network externally.

Pay Range

$103,200 to $144,000 annually.

Benefits

• Comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.