Sr. Manager, Product Marketing – CRM
ServiceNow · San Diego, CA · Today
HybridMarketing$149k–$261k/yrFull-time
About the role
This role spans the full product marketing motion for ServiceNow Sales CRM, including:
- GTM Activation
- Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels
- Build launch plans and run them
- Own the milestones, drive the cross-functional coordination, close out the execution
- Sales Enablement
- Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
- Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption
- Work closely with sales leadership and frontline reps to understand what's working in market and what's not
- Competitive Intelligence
- Know how ServiceNow stacks up against the competition and the broader field — and build content that arms sellers to win
- Track market moves, synthesize what matters, and get it in front of the right people quickly
- Content & Programs
- Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials
- Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build
- Messaging & Positioning
- Own the narrative for how ServiceNow wins in CRM — from value proposition to competitive frame to category definition
- Translate product capabilities into customer-facing messaging that lands with CROs, RevOps leaders, and sales teams
- Keep the message current as the product and competitive landscape evolves — this isn't a set-it-and-forget-it job
Responsibilities
This role spans the full product marketing motion for ServiceNow Sales CRM, including:
- GTM Activation
- Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels
- Build launch plans and run them
- Own the milestones, drive the cross-functional coordination, close out the execution
- Sales Enablement
- Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
- Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption
- Work closely with sales leadership and frontline reps to understand what's working in market and what's not
- Competitive Intelligence
- Know how ServiceNow stacks up against the competition and the broader field — and build content that arms sellers to win
- Track market moves, synthesize what matters, and get it in front of the right people quickly
- Content & Programs
- Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials
- Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build
- Messaging & Positioning
- Own the narrative for how ServiceNow wins in CRM — from value proposition to competitive frame to category definition
- Translate product capabilities into customer-facing messaging that lands with CROs, RevOps leaders, and sales teams
- Keep the message current as the product and competitive landscape evolves — this isn't a set-it-and-forget-it job
Qualifications
- 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
- Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
- Experience working in or closely alongside enterprise sales organizations
- Strong written communication — this role requires a lot of it and it needs to be good
- Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
- Bachelor's degree or equivalent experience
Benefits
To be successful in this role you have:
- 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
- Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
- Experience working in or closely alongside enterprise sales organizations
- Strong written communication — this role requires a lot of it and it needs to be good
- Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
- Bachelor's degree or equivalent experience