Sr. Manager - Platinum Marketing

Responsibilities

• Lead the end-to-end development of Platinum product benefit marketing curriculums that will drive benefit awareness and usage, including primarily email and other digital/direct channels (e.g., web, direct mail, mobile, and more)
• Develop coordinated marketing approaches that connect benefits, experiences, and offers into a cohesive Platinum membership experience
• Strong collaboration with key partners including Marketing, Product, Marketing Enablement Teams, Analytics, Business Development & Partnerships, Resy, TLS, GABM, GCO/LOBCO and external Agency partners
• Use Card Member insights, engagement metrics, and performance data to identify opportunities, optimize campaigns, and inform future marketing strategies
• Ensure flawless execution across channels while maintaining a premium and compliant customer experience
• Present marketing strategies, results, and recommendations to senior leadership
• Manage and develop two B30 direct reports

Qualifications

• Around 5-7 years of experience developing and executing email marketing and/other client facing marketing preferred
• Customer-centric marketer who can translate insights into strategies
• Understanding of marketing capabilities and marketing execution platforms is a plus
• Strong analytic skills with the ability to leverage data and insights to make informed decisions and drive channel innovation
• Solution-orientation and a demonstrated ability to navigate challenges and identify new opportunities
• Role-models partnership skills, builds relationships, and collaborates across multiple partners
• Strong project management skills with attention to detail and proven success driving results
• Direct or indirect people leadership experience and a dedication to coaching and supporting direct reports
• Superior written and verbal communication skills