Sr. Manager of Creative Strategy & Production

About the role

The Sr Manager of Creative Strategy & Production leads a fully integrated Creative Services and Multimedia team, combining strong creative vision with hands-on execution. This role balances strategic brand leadership with active participation in design, video, content production, and the responsible use of emerging AI technologies.

Responsibilities

• Provide creative direction for all brand, campaign, digital, print, and multimedia projects.
• Actively contribute to design, visual layout, storyboarding, and video production when needed.
• Generate and refine concepts that align with marketing strategies, audience needs, and brand positioning.
• Ensure creative deliverables reflect a high level of craftsmanship and attention to detail.
• Leverage AI tools to enhance creative ideation, visual exploration, production speed, and content variation—while maintaining brand integrity and human oversight.
• Lead and mentor a blended team of a Manager, designers and multimedia specialists.
• Build a collaborative culture across Creative Services and Multimedia as one integrated team.
• Provide clear direction, feedback, and development opportunities to elevate individual and team performance.
• Own and continuously refine the creative intake, prioritization, and project management processes.
• Implement systems, tools, and SOPs that improve speed, transparency, and quality.
• Establish and enforce creative review stages, approval workflows, and version control best practices.
• Partner with cross-functional stakeholders to streamline communication, set expectations, and improve alignment.
• Identify opportunities to integrate AI-driven efficiencies in asset creation, editing, automation, templating, and content scaling.
• Uphold and evolve visual brand standards across all channels and assets.
• Guide consistent application of brand guidelines in campaigns, digital experiences, events, presentations, and social content.
• Ensure messaging and visuals work together to tell compelling, unified brand stories.
• Provide creative direction for photo and video shoots, motion graphics, and post-production.
• Oversee production of multimedia assets for marketing, social media, product communications, and corporate initiatives.
• Maintain high technical quality across editing, color correction, sound, and visual composition.
• Use AI tools to support storyboard development, visual treatments, editing optimization, and asset enhancement—without compromising authenticity or creative integrity.
• Cross-Functional Partnership:
  • Collaborate closely with Brand, Digital, Product Marketing, Corporate Communications, and Channel Marketing.
  • Support strategic initiatives with concepts and creative recommendations.
  • Confidently present creative ideas and rationale to leadership and stakeholders.

Qualifications

• Bachelor’s degree in Graphic Design, Multimedia, Visual Communications, Marketing, or related field.
• 8+ years of creative experience with a strong portfolio demonstrating design and multimedia expertise.
• 5+ years leading creative teams in an agency or in-house environment.
• Hands-On Creative Execution
• Process Improvement & Operational Excellence
• Creative Concepting & Visual Storytelling
• Team Leadership & Mentorship
• Strategic Thinking
• Collaboration & Stakeholder Management
• Technical Proficiency (Design + Multimedia)
• AI Literacy & Responsible Innovation
• Flexibility, Agility, and Resourcefulness