Sr. Manager, Marketing

Key Responsibilities

• Oversee strategy, planning, and optimization of batch, trigger, and transactional campaigns across Email, Push, and SMS.
• Manage and prioritize the activities to support product launches, seasonal campaigns, and customer engagement goals.
• Own KPIs for engagement, conversion, retention, and revenue impact.
• Lead A/B testing initiatives and apply insights to continuously optimize performance.
• Monitor, analyze, and report on campaign performance to inform strategic decisions.
• Develop and execute integrated lifecycle marketing strategies across Email, Push, and SMS channels to support business objectives.
• Align cross-channel campaigns with overall marketing and business goals, ensuring consistent customer experiences.
• Identify and implement opportunities for personalization, automation, and customer journey optimization.
• Lead segmentation strategies to deliver relevant and targeted communications based on customer behavior and lifecycle stage.
• Drive the use of data and insights to personalize content and increase engagement across all channels.
• Collaborate with Creative, Product, CRM, Analytics, and Customer Experience teams for seamless campaign execution.
• Partner with Paid Media, Social, and Web teams to deliver a unified omnichannel marketing experience.
• Lead, mentor, and develop a high-performing team of marketing professionals.
• Set clear goals, provide regular feedback, and foster a culture of accountability and innovation.
• Manage external vendor relationships and agency partners to support execution and scalability.
• Deliver insightful reports on campaign performance and present data-driven recommendations to senior leadership.
• Leverage analytics to identify trends and opportunities for channel growth and optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in lifecycle marketing, with a focus on Email, Push, and SMS channels
• Proven success in developing and executing cross-channel marketing strategies
• Strong experience with marketing automation platforms, CRM tools, and A/B testing methodologies
• Excellent analytical skills with the ability to translate data into actionable insights
• Demonstrated leadership experience managing teams and cross-functional projects
• Deep understanding of marketing compliance standards and industry best practices
• Strong project management skills with the ability to prioritize and execute multiple initiatives