Sr. Manager, Loyalty Engagement & Redemption

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Responsibilities

• Own the strategic vision and performance of our program’s redemption center.
• Develop and execute a reward assortment that increases engagement, encourages points redemption, and enhances program value for members.
• Drive growth in key engagement metrics, including first-time redeemers, active redeemers, redemption frequency, and diversified category participation.
• Identify emerging member needs, behavioral trends, and market opportunities to evolve the redemption experience and improve program competitiveness.
• Ensure the redemption center consistently reflects brand priorities, seasonal initiatives, strategic business objectives, and the preferences of the core customer.
• Leverage member insights, analytics, and business priorities to optimize assortment mix and category performance.
• Serve as the business owner for redemption performance and program profitability.
• Partner closely with the Manager of Loyalty Finance to manage redemption economics, forecast performance, and optimize financial outcomes.
• Maintain accountability for achieving Fair Market Value targets across redemption categories and ensuring point values are aligned with margin and profitability objectives.
• Develop recommendations to improve redemption efficiency, as well as opportunities to shift redemption behavior toward categories and rewards that support customer retention and LTV.
• Lead reward assortment planning and category strategy for the rewards available in the FLX Dashboard.
• Identify and implement opportunities to expand participation in strategic reward categories and encourage discovery of new reward experiences.
• Partner with Brand Marketing, Partner Marketing, Community, and Social teams to source compelling rewards that resonate with customers and support financial goals.
• Partner with CRM & Lifecycle Marketing to develop campaigns that drive reward awareness, redemption activity, and member engagement.
• Along with the Loyalty Operations team, ensure operational processes and execution