Sr. Manager, Global Brand Media

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio—a global house of brands committed to stretching what’s possible.

About the role

The successful individual will leverage their proficiency to support the development and implementation of the overall global media strategy aligning it with business objectives, ensuring strategies are adaptable to changing market dynamics.

• Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
• Provide clear brand media direction to business units, platforms, and other key stakeholders that support the delivery of prioritized brand goals, objectives, and long-term KPIs.
• Share a mindset that embraces innovation and inventing new media models for brand building rather than relying on traditional ones.
• Develop and utilize scenario models to forecast potential outcomes and global media investment, ensuring it is allocated effectively across different channels and campaigns.
• Collaborate with cross-functional partners including global and business unit marketing and finance leads, creative, analytics, and the Center of Excellence at Tapestry to ensure a cohesive and integrated approach to global media efforts.
• Assist in building and managing global platform relationships that result in the definition and management of joint business plans (JBPs) to accelerate media application and activation across markets.
• Analyze metrics and identify areas of improvement, continually refining media strategies with a focus on Individuals Lifted via Brand Lift Studies (BLS) and incremental Return on Ad Spend (iROAS)/incremental Revenue (iRevenue) via Marketing Mix Modeling (MMM).
• Manage global collaboration and communication for campaigns with business unit marketing counterparts.
• Prepare compelling presentations and reports to communicate media strategies and performance to business unit and global leadership.

Requirements

• At least 7 years of experience in media planning/buying and advanced measurement, with a proven track record in a global role.
• Experience in planning complex, multi-channel campaigns across global markets.
• Knowledge of both traditional and digital media channels including digital video, OTT/CTV, TV, OOH, social media, and emerging media platforms across NA, EMEA, and APAC.
• Ability to strategically evaluate a plan and its objectives at a high level while still managing the details of execution.
• Application of complex problem-solving, cross-functional coordination, stakeholder management, and collaboration.
• Excellent verbal and written communication and presentation skills.

Skills

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” feedback; faces up to people problems quickly and directly.
• Creativity: Comes up with new and unique ideas; makes connections among previously unrelated notions; adds value in brainstorming settings.
• Customer Focus: Dedicated to meeting the expectations and requirements of internal and external customers; uses customer insights to drive improvements.
• Dealing with Ambiguity: Effectively copes with change; can shift gears comfortably; acts without having the total picture; handles risk and uncertainty well.
• Drive for Results: Consistently exceeds goals; bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people; builds rapport and constructive relationships; uses diplomacy and tact.
• Learning on the Fly: Learns quickly when facing new problems; analyzes successes and failures for improvement; enjoys the challenge of unfamiliar tasks.
• Strategic Agility: Sees ahead clearly; anticipates future consequences and trends; creates competitive and breakthrough strategies (for people managers).
• Developing Direct Reports and Others: Provides challenging tasks; holds frequent development discussions; constructs compelling development plans (for people managers).
• Building Effective Teams: Blends people into teams; fosters open dialogue; creates a feeling of belonging (for people managers).

Pay

Base Pay Range: $120,000.00–$140,000.00

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid paternity and maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance