Sr. Manager/ Director of Product Marketing

About the Role HealthTap, a nationwide virtual primary care physician practice, is seeking Sr. Manager/ Director of Product Marketing reporting to Chief Growth & Marketing Officer. This is a hands-on product marketing and demand generation leadership role responsible for driving segment-specific value propositions, executing account-based marketing (ABM), and partnering closely with Sales, Product, and Customer Success to support significant revenue growth and profitability. Join us at a pivotal moment of hyper-growth/expansion into new enterprise segments. Responsibilities Drive enterprise products positioning, messaging, and cross-functional go-to-marketGround positioning in market insight through buyer interviews, win/loss analysis, and competitive intelligenceClarify and iterate value propositions by segment, buyer persona, and use caseBuild and scale ABM programs that generate high-quality, sales-ready pipelineOwn B2B marketing execution across targeted segments, including the mix of digital, content, and events marketing Develop core B2B assets scaling the system: one-pagers, case studies, decks, website pages, sales enablement materialsPartner closely with Sales to support deals from prospecting through closeTrack and report on pipeline, conversion, and marketing ROI to guide investment decisionsDevelop AI skills and agents for scale Build processes and, over time, a small team as the function scalesBring buyer and market feedback back to Product and Customer Success Qualifications 5+ years of B2B marketing experience (healthcare, health tech, or SaaS highly preferred)Deep expertise in modern marketing technology (MarTech) platforms (e.g., Salesforce, Hubspot, or similar CRM/MAP tools) for effective campaign execution, attribution, and reportingProven success building ABM and segment-based marketing programs, demonstrated by specific results in revenue and pipeline generatedAbility to translate complex healthcare offerings into clear, compelling messagingHighly analytical and comfortable with funnel metrics, attribution, and ROIStrong experience supporting enterprise and mid-market sales cyclesStrong cross-functional partner who thrives in fast-moving environmentsWillingness to be hands-on Compensation & Benefits Base Salary: $130,000 - $150,000 annual. Pay varies by work location and may also depend on job-related knowledge, skills, and experienceBonus: Eligible for performance bonus, based on achievement of personal and company level performance metrics.Current Benefits:Health InsuranceMedical: United Healthcare (Nationally) OR Kaiser (CA & CO Only) Dental & Vision: CignaMonthly employee premiums 100% paid by HealthTap; dependent premiums 75% paid by HealthTapFlexible Spending Accounts (FSA & Dependent Care Assistance Program - DCAP)401k accountsUnlimited paid time-offEleven paid annual holidaysFully remote work & flexible work practicesFree HealthTap subscription 100% covered for you and any dependents , with only $1 visit copays for virtual primary and urgent care visit!Short- and long-term disability insuranceLife insuranceGym membership reimbursement up to $99/month Working at HealthTap We believe everyone deserves easy, affordable health care. We believe in the long-term doctor-patient relationship. When patients have a doctor who really understands and keeps up with their health, the doctor can help their patients live longer, happier lives.We have built the world's most advanced digital health platform that empowers doctors to provide the best virtual care possible, and supports their continued professional advancement.We're proud of our team of genuine, mission-driven, kind-hearted builders and caretakers.We are focused on providing great, patient-centered healthcare.We strive to provide user-friendly services and software for both patients and doctors.Our company operates virtually. Our headquarters is in Sunnyvale, California, and we have a distributed workforce. HealthTap is a nationwide virtual primary care physician practice focused on expanding the reach and accessibility of primary care across America. We partner with health plans, DME suppliers, health systems, care-delivery organizations, and employers to provide cost-effective, quality virtual primary care in all 50 states with fee-for-service or value-based care arrangements. Our proprietary and engaging platform integrates seamlessly into existing workflows, EMRs, and care channels. Patients served can choose and see the same doctor over time as well as enjoy same day/week appointments, fast doctor responses by text from their dedicated doctor, and 365-day urgent care. For more info, visit www.healthtap.com. HealthTap is an Equal Opportunity Employer. We provide equal employment opportunity to all qualified applicants and employees and prohibit discrimination and harassment of any type, with regards to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws. Please see our HealthTap Recruitment Fraud Warning